Intuit and OpenAI join forces on new AI-powered experiences
OpenAI NewsOpenAI 与 Intuit 达成多年战略合作，双方将把新的 Intuit 应用直接引入 ChatGPT，并在一项超过 $100M+ 的新协议下，深化 Intuit 对 OpenAI 前沿模型的应用，以加速其以 AI 驱动的专家平台战略。 Intuit 是支撑 TurboTax、 Credit Karma、 QuickBooks 和 Mailchimp 的全球金融科技平台。
借此合作， Intuit 将更广泛地采用 OpenAI 的前沿模型，来支持其平台上一系列关键应用场景。这一举措建立在 Intuit 多年来在数据、人工智能和深度金融科技领域投入的基础之上，能更快、更大规模地为用户提供个性化的 AI 驱动体验。
在 Intuit 的各类产品中， OpenAI 的模型将为部分 AI 代理提供算力支持，帮助处理现金流预测、报税准备和工资单管理等任务——所有这些都将在 Intuit 既有的隐私、安全和负责任 AI 保障下进行。 Intuit 还将继续在全公司范围内部署 ChatGPT Enterprise，助力员工提升工作效率。
“ Intuit 的 AI 驱动金融平台帮助数以百万计的个人和企业管理财务与运营，” OpenAI 应用业务负责人 Fidji Simo 表示，“这次合作将把我们最先进的模型和全球规模，与 Intuit 的平台能力相结合，帮助更多人做出更明智的财务决策、构建更稳固的未来。”
Intuit 应用即将直接进入 ChatGPT
根据合作计划， Intuit 的应用将很快在 ChatGPT 内直接可用，用户可在 ChatGPT 体验中通过这些应用安全地、个性化地执行金融操作——这依靠将 Intuit 的专有金融数据与 AI 平台能力，与 OpenAI 的规模与前沿模型相结合。
“我们正迈出重要一步，推动消费者与企业的金融成功，释放双方的增长潜力，” Intuit 首席执行官 Sasan Goodarzi 表示，“本次合作把 Intuit 的专有金融数据、信用模型和 AI 平台能力，与 OpenAI 的规模与前沿模型相结合，为用户提供致胜的金融优势。”
面向消费者，用户将在 ChatGPT 内通过 Intuit 应用获得个性化洞察并能采取行动——包括根据个人财务状况发现合适的信用产品、获得更精确的报税答案、估算退税额、联系税务专家并采取改善财务状况的措施。
面向企业， Intuit 的应用将基于实时业务数据提供定制化洞察，改善现金流、自动跟进并通过电子邮件营销更有效触达客户。此次合作旨在让企业以更少的投入获得更个性化的洞察，从而提高收入和盈利能力。
Key takeaways:
- Multi-year strategic partnership will soon make Intuit app experiences available directly within ChatGPT.
- New $100M+ agreement will deepen Intuit’s use of OpenAI’s frontier models and accelerate its AI-driven expert platform strategy.
- Under this partnership, Intuit joins a growing roster of more than 1 million OpenAI business customers leveraging OpenAI models to support core products and platforms.
OpenAI and Intuit have entered a multi-year strategic partnership that will bring new Intuit app experiences in ChatGPT and, under a new $100M+ agreement, deepen Intuit’s use of OpenAI’s frontier models to accelerate its AI-driven expert platform strategy. Intuit is the global financial technology platform behind TurboTax, Credit Karma, QuickBooks, and Mailchimp.
With this partnership, Intuit will deepen its use of OpenAI’s frontier models to support a range of critical use cases on Intuit’s platform. It builds on Intuit’s decade of investment in data, AI, and deep financial technology expertise, expanding how the company delivers personalized, AI-driven experiences with greater speed and scale.
OpenAI’s models will help power select Intuit AI agents across its products—supporting tasks that can include cash-flow forecasting, tax preparation, and payroll management—under Intuit’s established privacy, security, and responsible AI safeguards. Intuit will also continue to leverage ChatGPT Enterprise across the company, helping employees further improve their productivity.
“Intuit’s AI-powered financial platform helps millions of people manage their finances and run their businesses,” said Fidji Simo, CEO of Applications at OpenAI. “This partnership combines our most advanced models and global scale with Intuit's platform capabilities to help everyone make smarter financial decisions and build more secure futures.”
Intuit app experiences soon available directly within ChatGPT
Through the partnership, Intuit apps will soon be available directly within ChatGPT, enabling users to take secure, personalized financial actions through these apps, which can be accessed in the ChatGPT experience, by bringing together Intuit’s proprietary financial data and AI platform capabilities with OpenAI’s scale and frontier models.
“We are taking a massive step forward to fuel financial success for consumers and businesses, unlocking growth for both companies,” said Sasan Goodarzi, CEO of Intuit. “Our partnership combines the power of Intuit’s proprietary financial data, credit models, and AI platform capabilities with OpenAI’s scale and frontier models to give users the financial advantage they need to prosper.”
Consumers will soon be able to get personalized insights and take action with Intuit apps within ChatGPT—empowering them to make smarter financial choices. This will include helping people discover the right credit products based on their personal financial profile, receiving more precise answers to tax questions, estimating tax refunds, connecting with tax experts, and taking steps to improve their financial position.
For businesses, Intuit’s apps will surface tailored insights to improve cash flow, automate follow-ups, and reach customers more effectively through email marketing, all powered by real-time business data. The partnership is designed to empower businesses to increase revenue and profitability based on their real-time business data with more personalized insights and less effort.
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