Introducing apps in ChatGPT and the new Apps SDK

今天我们在 ChatGPT 中推出了新一代可通过对话交互的应用。开发者可以从今天起使用新的 Apps SDK（预览版）开始构建这些应用。

ChatGPT 中的应用与对话自然融合。你可以在合适的时候看到 ChatGPT 推荐它们，或者直接按名称调用。应用能响应自然语言，并在聊天中提供可交互的界面供你使用。

对 ChatGPT 用户来说，应用会在聊天中出现并根据你的上下文进行适配，帮助你创作、学习和完成更多事务。对开发者来说，使用 Apps SDK 构建可以让你在恰当的时机接触到超过 8 亿的 ChatGPT 用户。

应用从今天开始对除欧盟外所有已登录的 ChatGPT 用户可用，覆盖 Free、Go、Plus 和 Pro 计划。我们的试点合作伙伴——Booking.com、Canva、Coursera、Figma、Expedia、Spotify 和 Zillow 也已在其服务提供的市场（以英语为先）上线。更多试点合作伙伴将于今年晚些时候推出，我们也计划尽快把应用带给欧盟用户。

开发者可以从今天起通过新的 Apps SDK 预览版开始构建和测试应用。我们将其作为基于模型上下文协议（Model Context Protocol，MCP）的开放标准发布。要开始构建，请访问我们的文档，获取指南和示例应用，然后在 ChatGPT 的开发者模式中测试你的应用。

今年晚些时候，我们将开始接受应用提交以供审核和发布，并会分享更多关于开发者如何进行变现的细节。

如何在 ChatGPT 中使用应用

当你在向 ChatGPT 发送消息时以某个可用应用的名称开头，例如 “Spotify，帮我为本周五的聚会做一个播放列表”，ChatGPT 会自动在聊天中调出该应用并使用相关上下文来提供帮助。首次使用某个应用时，ChatGPT 会提示你进行连接，以便你了解可能会与该应用共享哪些数据。

当应用与对话相关时，ChatGPT 也会主动建议应用。例如，如果你在讨论买新房，ChatGPT 可能会推荐 Zillow 应用，方便你在 ChatGPT 内部的交互式地图上浏览符合预算的房源。

这一代 ChatGPT 应用的魔力在于它们如何将熟悉的交互元素（如地图、播放列表和演示文稿）与通过对话进行交互的新方式融合在一起。你可以先给出一个大纲，让 Canva 把它变成幻灯片；或者在 Coursera 上看课程时，让 ChatGPT 在你观看视频时对其中内容做更详尽的解释。

随着更多开发者使用 Apps SDK 构建，可能性将不断扩展。因为这些应用会自然地出现在你的聊天中，你会在最有用的时刻发现它们。

今日可用的应用

我们与一小批早期合作伙伴合作推出了首批应用，现已在 ChatGPT 中可用。他们的反馈帮助完善了现面向开发者的 Apps SDK 预览版。

Booking.com、Canva、Coursera、Expedia、Figma、Spotify、Zillow

（示例图：移动屏幕显示一个带有 Booking.com 集成的 ChatGPT 对话。用户询问“帮我在巴黎找一个 11/21–11/24 两位成人并带停车设施的酒店。” 下方，Booking.com 在 ChatGPT 中显示了 Zoku Paris 和 Le Meurice 酒店的搜索结果，带有照片、价格和如 Wi‑Fi、停车、游泳池等设施信息。）

（示例图：Zillow、Spotify）

“Zillow 在 ChatGPT 中的应用展示了 AI 让房地产服务更具人性化的力量。与 OpenAI 合作，我们为数百万用户带来了首创体验——一个让找房更快、更容易、更直观的对话式导览。”

—— John Weisberg，Zillow AI 负责人

即将推出的应用

我们也很高兴今年晚些时候迎来另外 11 家合作伙伴及其应用上线。

（示例图：一排品牌标识，包含 AllTrails、Peloton、OpenTable、Target、theFork、Uber 等，代表即将集成的公司。）

如何使用 Apps SDK 构建应用

ChatGPT 中的应用由 Apps SDK 提供支持，开发者预览版从今天起可用。Apps SDK 建立在模型上下文协议（MCP）之上，MCP 是一种允许 ChatGPT 连接到外部工具和数据的开放标准。Apps SDK 在此基础上扩展，使开发者能够设计应用的逻辑和界面。我们已将 Apps SDK 开源，以便基于它构建的应用可以在采用该标准的任何环境中运行。

开发者可以使用自己的代码定义应用的界面和聊天逻辑，并直接连接到自己的后端，使现有客户可以登录或访问付费功能。

我们已发布包括设计指南和开源示例仓库在内的文档，帮助开发者设计将交互与对话融合的体验。

此次预览的目标是把这些工具交到开发者手中，收集反馈，共同构建新一代应用。更多可复用组件和更快的开发工具即将推出。

安全与隐私

我们的政策要求 ChatGPT 中的每个应用都必须遵守 OpenAI 的使用政策、适合所有受众，并遵守任何第三方集成的合作方规则。这些标准旨在帮助确保每个人都有一个安全和积极的体验。

开发者还必须提供清晰的隐私政策，仅收集其所需的最低数据，并透明说明权限。用户首次连接某个应用时，ChatGPT 会提示他们进行连接，让他们了解可能与开发者共享哪些数据。今年晚些时候，我们将提供更细化的控制，允许用户决定每个应用可以使用哪些特定类别的数据来个性化结果。

为了让开发者有所预期，我们还发布了开发者指南草案，列出应用要在 ChatGPT 中可用需满足的标准。

接下来会怎样

今年晚些时候，我们将把应用推向 ChatGPT Business、Enterprise 和 Edu。我们还将开放提交通道，允许开发者在 ChatGPT 中发布他们的应用，并推出一个专门的目录，供用户浏览和搜索应用。符合我们开发者指南中标准的应用将有资格被列出，而符合更高设计和功能标准的应用可能在目录和对话中获得更突出的位置。

我们也将很快分享有关变现的更多细节，包括对 Agentic Commerce Protocol（“在 ChatGPT 中购买”）的支持——这是一个让 ChatGPT 内实现即时结账的开放标准。

这仅仅是 ChatGPT 中应用的开端，为用户带来新的实用功能，也为开发者提供新的机会。

Today we’re introducing a new generation of apps you can chat with, right inside ChatGPT. Developers can start building them today with the new Apps SDK, available in preview.

Apps in ChatGPT fit naturally into conversation. You can discover them when ChatGPT suggests one at the right time, or by calling them by name. Apps respond to natural language and include interactive interfaces you can use right in the chat.

For ChatGPT users, apps meet you in the chat and adapt to your context to help you create, learn, and do more. For developers, building with the Apps SDK makes it possible to reach over 800 million ChatGPT users at just the right time.

Apps will be available today to all logged-in ChatGPT users outside of the EU on Free, Go, Plus and Pro plans. Our pilot partners–Booking.com, Canva, Coursera, Figma, Expedia, Spotify and Zillow are also available today in markets where their services are offered starting in English. More pilot partners will launch later this year and we expect to bring apps to EU users soon.

Developers can start building and testing apps today with the new Apps SDK preview, which we’re releasing as an open standard built on the Model Context Protocol⁠ (MCP). To start building, visit our documentation⁠ for guidelines and example apps, and then test your apps using Developer Mode in ChatGPT.

Later this year, we’ll begin accepting app submissions for review and publication and will share more details on how developers can monetize their apps.

How to use apps in ChatGPT 

When you start a message to ChatGPT with the name of an available app, like “Spotify, make a playlist for my party this Friday,” ChatGPT can automatically surface the app in your chat and use relevant context to help. The first time you use an app, ChatGPT will prompt you to connect so you know what data may be shared with the app.

ChatGPT can also suggest apps when they’re relevant to the conversation. For example, if you’re talking about buying a new home, ChatGPT can surface the Zillow app as a suggestion so you can browse listings that match your budget on an interactive map right inside ChatGPT.

The magic of this new generation of apps in ChatGPT is how they blend familiar interactive elements–like maps, playlists and presentations–with new ways of interacting through conversation. You can start with an outline and ask Canva to transform it into a slide deck, or take a course with Coursera and ask ChatGPT to elaborate on something in the video as you watch.

As more developers build with the Apps SDK, the list of what’s possible will keep growing. Because these apps appear naturally in your chats, you’ll find them when they’re most likely to be useful.

Apps available today

We worked with a small group of early partners to launch the first set of apps, available in ChatGPT today. Their feedback helped shape the Apps SDK preview available to developers now.

"The Zillow app in ChatGPT shows the power of AI to make real estate feel more human. Together with OpenAI, we’re bringing a first-of-its-kind experience to millions — a conversational guide that makes finding a home faster, easier, and more intuitive."

Apps coming soon

We’re also excited to welcome 11 more partners and their apps later this year.

How to build with the Apps SDK

Apps in ChatGPT are powered by the Apps SDK, available in preview for developers starting today. The Apps SDK builds on the Model Context Protocol (MCP), the open standard that lets ChatGPT connect to external tools and data. It extends MCP so developers can design both the logic and interface of their apps. We’ve made the Apps SDK open source so that apps built with it can run anywhere that adopts this standard.

Developers can use their own code to define the app’s interface and chat logic, and connect directly with their backend so their existing customers can log in or access premium features.

We’ve published documentation including design guidelines and an open-source repo of examples to help developers design experiences that blend interaction and conversation.

Our goal with today’s preview is to get these tools into developers’ hands, gather feedback, and build this new generation of apps together. More reusable components and faster dev tooling are coming soon.

Safety and privacy

Our policies require that every app in ChatGPT must follow OpenAI’s usage policies, be appropriate for all audiences, and comply with partner rules for any third-party integrations. These standards are designed to help ensure a safe and positive experience for everyone.

Developers must also include clear privacy policies, collect only the minimum data they need, and be transparent about permissions. The first time a user connects an app, ChatGPT prompts them to connect so they understand what data may be shared with developers. Later this year, we will provide even more granular controls to decide what specific data categories each app can use to personalize results.

So developers know what to expect, we’ve also published a draft of our developer guidelines⁠ outlining the criteria apps must meet to be available in ChatGPT.

What’s next

Later this year, we’ll launch apps to ChatGPT Business, Enterprise and Edu. We’ll also open submissions so developers can publish their apps in ChatGPT, and launch a dedicated directory where users can browse and search for them. Apps that meet the standards provided in our developer guidelines will be eligible to be listed, and those that meet higher design and functionality standards may be featured more prominently—both in the directory and in conversations.

We’ll also share details on monetization soon, including support for the new Agentic Commerce Protocol⁠, an open standard that enables instant checkout in ChatGPT.

This is just the start of apps in ChatGPT, bringing new utility to users and new opportunities for developers.

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