Instant expérience
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Instant expérience
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What is one of the most effective forms of Facebook advertising? The Instant Experience. Originally known as a Canvas Ad, Facebook’s Instant Experience is a full-screen mobile experience that can help you show your business offerings in an immersive, visually compelling way.
In this two-part article, we’ll dive into the details and perks of Facebook’s Instant Experience. First, we’ll break down the benefits of incorporating the Instant Experience into your social media strategy. Then, we’ll tell you exactly how to create your own kick-ass Instant Experience ad on Facebook.
Making the Case for Facebook’s Instant Experience
If you feel like a single-caption image, video or even carousel ad just doesn’t offer enough space for your brand story, Facebook’s Instant Experience is the perfect solution. A format that has multiple opportunities for including copy, photography and video in just one ad, Facebook’s Instant Experience ads offer a dynamic way to get creative with your storytelling. Like a good book, it draws you in, takes you on a journey and, ultimately, leaves you wanting more.
But that’s not all. We find the average view time for an Instant Experience ad to be just shy of 30 seconds, considerably longer than the average video view time of closer to six seconds. Create compelling content with strong CTAs in this format, and your audience is going to stay engaged with your brand longer, and they’ll click through to your website at a good rate, too.
In an Instant Experience, you can include multiple types of content from – single images to carousels to videos and tilt-to-pan images. If you can incorporate more than one type of format, do it. In our Instant Experience for Altis, a 55+ master-planned community, we did exactly that. We led with a compelling lifestyle video, included a carousel of model home photos and even included a tilt-to-pan image.
On top of its visual strengths, Facebook’s Instant Experience is also optimized for a seamless user experience with a loading time that’s 15 times faster than standard mobile web pages. It increases real engagement and drives real results. Plus, it’s easy to create and it allows you to get measurable data and insights about how your audience engaged with the ad. Another perk? You can re-target people who engaged with your Instant Experience in other Facebook ads you create.
Finding Your Brand Story and Telling It Well
The real key to creating a great Instant Experience is telling a great story. Before you get started, ask yourself: “What story do I want to tell about my brand? What experience do I want to create for my audience?” In the next part of this blog, we’ll tell you exactly how to create an Instant Experience that tells your brand story beautifully.
Want some help figuring out how to level up your social media strategy? Reach out to Barbara Wray at barbara@wickmarketing.com or (512) 479-9834.
Many photos and video footage courtesy of Freehold Communities, Texas Mutual Insurance Company and our production partners at ProductionFor.
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Home Blog Social Media Creating Exciting Advertisements With Facebook Instant Experience
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Want to boost engagement with social media ads ? Facebook Instant Experience can help. Over 50% of users who open Instant Experience ads stick around to view at least half of the ad (an average view time of 31 seconds).
And since Instant Experience ads are built for mobile, your audience can stay engaged on the go without annoying load times.
Curious how Facebook Instant Experience ads can drive results for you? Keep reading or check out our Facebook advertising services to learn more!
Facebook Instant Experience ads are the new and improved Facebook Canvas ads , giving users full-screen highlights of your brand, products, and services. Better yet, the ads work with most formats, such as images, videos, carousels, and slideshows.
Here’s how Facebook Instant Experience works:
With instant-loading speeds — 15x faster than the standard mobile web — Facebook Instant Experience works well with a wide variety of ad campaign goals:
And the ease of implementing Facebook Instant Experience in social media advertising campaigns makes it easy to test their success through A/B testing.
Facebook Instant Experience includes five easy-to-use templates specifically optimized for mobile, which make creating an engaging, media-rich, all-in-one-place advertising campaign easy. It’s great for not only fashion, retail , ecommerce companies , but also any business model. Aside from Facebook’s pre-built templates, Instant Experience lets you create custom full-screen experiences that you can add to almost any of Facebook’s various ad formats.
You’ll be able to custom build ads that include:
And get this, each Instant Experience automatically includes a Facebook Pixel . This newly added feature makes it a breeze to target previous viewers in a remarketing campaign. Even better, you can now integrate third-party pixels into your Instant Experience ads.
With these, you’ll have all the detailed data and metrics you need to make your marketing campaign a success.
Instant Storefront sets up like a product magazine with a grid of photos showing multiple products that users can interact with all in one place. This template gives you the best place to incorporate your ecommerce catalog into your Facebook marketing campaign, providing you with an online social media platform for interested users to browse your products.
Looking to build your brand image? Then, this is the format for you. With Instant Storytelling, you build video ads great for telling engaging stories about your brand.
In videos, it’s easy to let your audience get to know all the unique quirks and personalities of yourself, your team, and the company you make up. This style of ads provides an excellent way to showcase how the products and services you offer can help solve your audience’s problems, whether that be staying in the know, looking trendy or anything in between.
Instant Lookbook is another image format similar to Instant Storefront. The difference from Instant Storefront, though, is that instead of images appearing as a grid, the images show as full-screen. Your users can scroll down through images from your product list one photo at a time.
With Instant Lookbook, users see your products in action. Each product image gives them a look at what it would look like on people similar to themselves, as well as additional product information to help them decide to buy. It’s a great way of boosting sales.
Instant Customer Acquisition is one of the coolest changes from Facebook’s original Canvas ads. With Instant Customer Acquisition, advertisers can set up ads that function as landing pages (complete with actionable CTAs), all specifically for the mobile app. Users can download apps, sign up for an email newsletter, or click to find out more right from the comfort of their Facebook app.
The landing pages are fast too! With most mobile landing pages taking up to 15 seconds to load , the instant load speed of Instant Customer Acquisition makes a stark difference.
Instant Forms, another excellent addition, all users to submit information straight through the ad. This makes it a great option to pair with Instant Customer Acquisition. With Instant Forms, users do not need to leave the platform (which often causes users to abandon ad), especially with slow landing page speed.
Facebook also makes it easy to fill out forms. The Instant Forms automatically fills out with as much information as Facebook knows about the user, which makes it a snap for users to convert. As a result, your conversion rates will skyrocket.
Don’t believe me? Check out these six remarkable success stories.
Missoma is a contemporary jewelry company that uses 18k gold and precious to semi-precious gems. Using Facebook’s Instant Experience to build an immersive ad, Missoma captured their audience’s interest and gained:
Clocks and Colours is a men’s accessory retailer based in Toronto, Canada. The company used a variety of ad formats including Facebook Instant Experience to create an engaging, storytelling content strategy that gained them:
With results like these, Clocks and Colours definitely met their marketing goal of boosting online sales.
Audi Canada is a luxury automotive brand that used Facebook Instant Experience to achieve the goal of expanding awareness of the first fully electric e-tron vehicle in the Canadian market. They focused on 90-second videos that showcased the electric car in nature. Audi Canada’s efforts resulted in:
Scanmarker creates digital highlighters that scan and transfer text to a wide range of computer programs. They can even translate text into 40 different languages. With the goal of raising awareness for their wireless models, Scanmarker managed to attain these results using Facebook Instant Experience:
WIND Hellas is the leading telecom provider in Greece. They wanted to boost engagement and promote their youth-centered brand F2G using Facebook’s Instant Experience in their marketing campaign. Here’s how they did:
Pronet Security Services is a Turkish electronic residential and commercial security company. Their social media marketing goal was to secure low-cost sales leads. Check out their results:
WebFX is a Meta Business Partner. We know how to create Instant Experience ads that drive results.
Our talented team of 450+ digital marketers is here to help with all your social media needs. We’ve generated $3 billion in revenue for our clients — and that’s just in the last five years! Ready to take your social media advertising to new heights?
Contact us online or call us at 888-601-5359 to find out more!
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