Instagram Unveils AI-Generated Photos That Look Even More Real, Experts Sound Alarm

In a surprise rollout that has already set social‑media circles abuzz, Instagram unveiled a new AI‑generated photo feature that pushes realistic imagery to an unprecedented level. The update, released for select creators last Friday, automatically generates background scenes and subtle lighting that blend seamlessly with user photos. While the technology promises a faster way to produce eye‑catching posts, industry insiders warn it could blur the line between fact and fabrication.

Experts in digital media ethics have responded with caution. Dr. Maya Chen, a professor of media studies at Stanford, notes that the AI’s ability to mimic textures and shadows makes it difficult for viewers to discern whether a shot is real or computer‑crafted. 'The after‑image effect is very subtle,' she said, adding that the platform should provide clearer disclosures to maintain trust.

Similarly, the Association for Computing Machinery published a position paper this week urging a standardized labeling protocol for AI‑generated content. 'Without proper annotation, we risk eroding credibility in online communities,' the paper read.

At the same time, Instagram’s engineering team retained a 'Creator Hub' guide that explains the feature’s design purpose—streamlining background creation for brand promotion. The company says it will continue to refine the system and incorporate user feedback to balance innovation with transparency.

The conversation is already spreading across tech blogs and industry conferences. While the tool offers newfound creative freedom, the debate over disclosure and authenticity shines a spotlight on a broader question about the regulation and responsible dissemination of AI art.

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