Instacart and OpenAI partner on AI shopping experiences
OpenAI NewsOpenAI 与 Instacart 正在深化长期合作，把首个在 ChatGPT 内实现完整购物和即时结账体验的杂货购物应用带给用户。借助内置于 ChatGPT 中的 Instacart 应用，用户可以在对话中完成从寻找食谱灵感、挑选商品到下单支付的整个流程，无需离开聊天窗口。此次整合将 Instacart 的实时生鲜网络与履约能力，与 OpenAI 的最前沿模型能力相结合。
据称， Instacart 是首个在 ChatGPT 内直接提供结账体验的应用，该功能由 Agentic Commerce Protocol 提供技术支持。
Instacart 的首席技术官 Anirban Kundu 表示：“ Instacart 与 ChatGPT 正在重新定义 AI 驱动购物的可能性。基于 Agentic Commerce Protocol ，这一体验将智能且实时的服务带入人们日常生活中最基本的环节之一——将食物送到家。我们共同打造了一种安全、无缝的方式，让简单对话转化为现实行动，帮助顾客从灵感直达满载商品并由门店配送上门。”
负责 ChatGPT 的副总裁 Nick Turley 则说：“将 Instacart 应用直接内置于 ChatGPT ，用户可以在一次连贯的对话中完成从计划餐食到结账的全部流程。这是实现我们愿景的又一步——让 AI 提供有用建议并直接连接到现实服务，节省人们日常生活中的时间和精力。”
作为新体验的示例，用户可向 ChatGPT 询问“帮我在 Instacart 上购买苹果派配料”，此时 ChatGPT 会调用 Instacart 应用。用户在提及食物、食谱或餐点想法时， ChatGPT 也会主动推荐该应用。
用户连接并使用自身 Instacart 账户登录后， Instacart 应用会借助 OpenAI 模型从本地零售商中匹配合适商品，并自动组合成可供审阅的购物车。随后用户可在 ChatGPT 内直接在 Instacart 应用中完成安全结账——无需切换标签页。订单确认后， Instacart 会在其可信赖的平台上安排购物者取货与配送。
这一 ChatGPT 内的 Instacart 应用建立在双方长期合作的基础之上。早期， Instacart 是 OpenAI Operator 研究预览的重要贡献者之一，为该技术在满足现实需求且尊重既有规范方面提供了重要反馈。
目前， Instacart 仍在将 OpenAI 的 API 与其自有技术互补，以提供能节省时间、激发灵感并通过个性化推荐帮助用户做出更自信食品决策的体验。与此同时， Instacart 还使用 ChatGPT Enterprise 支持内部工作流程，帮助员工更快、更智能地打造个性化客户体验，并利用 OpenAI 的 Codex 驱动内部编码代理。
这次合作更新进一步扩展了 OpenAI 与全球最大、历史最悠久企业的合作网络，名单包括 Accenture 、 Walmart 、 Salesforce 、 PayPal 、 Intuit 、 Target 、 Thermo Fisher 、 BNY 、 Morgan Stanley 、 BBVA 等。
Key takeaways:
- With the Instacart app in ChatGPT, users can browse groceries, build their cart, and check out seamlessly through OpenAI Instant Checkout without ever leaving the chat.
- The new experience builds on a longstanding partnership between OpenAI and Instacart to facilitate AI-powered shopping.
OpenAI and Instacart are deepening their longstanding partnership by bringing the first fully integrated grocery shopping and Instant Checkout payment app to ChatGPT. With the Instacart app in ChatGPT, users can go from meal inspiration to doorstep delivery without ever leaving the conversation. The integration enables Instacart’s real-time grocery network and fulfillment capabilities with the help of OpenAI’s frontier models.
Instacart is the first app to offer a checkout experience directly within ChatGPT, powered by the Agentic Commerce Protocol.
“Instacart and ChatGPT are redefining what’s possible in AI-powered shopping,” said Anirban Kundu, Chief Technology Officer at Instacart. “Built on Agentic Commerce Protocol, this experience brings intelligent, real-time support to one of the most essential parts of daily life: getting groceries to feed your family. Together, we’re creating a seamless and secure way for people to turn simple conversations into real-world action—helping customers go from inspiration to a full cart delivered from the store to their door with ease.”
“With the Instacart app directly in ChatGPT, users can go from meal planning to checkout in a single, seamless conversation,” said Nick Turley, VP, Head of ChatGPT. “It’s another step toward bringing our vision to life—where AI delivers helpful suggestions and connects directly to real-world services, saving people time and effort in their everyday lives.”
As an example of this new experience, users will be able to ask ChatGPT, “Help me shop for apple pie ingredients on Instacart,” and it will surface the Instacart app. ChatGPT will also suggest the app when users mention food, recipes, or meal ideas.
Once users connect to the app and sign in with their Instacart account, the Instacart app will find the right items from local retailers and assemble a ready-to-review cart with the help of OpenAI models. From there, users can check out and securely pay directly in the Instacart app within ChatGPT—no tab switching required. Instacart then finds a shopper to pick up and deliver the order through its trusted platform.
Expanding on the partnership
The Instacart app in ChatGPT builds on a longstanding partnership between the two companies. Instacart was one of the earliest contributors to the OpenAI Operator research preview, providing valuable feedback to help ensure the technology addressed real-world needs while respecting established norms.
Today, Instacart continues to use OpenAI APIs to complement its proprietary technologies to provide experiences that help customers save time, find inspiration, and make confident food-related decisions through personalized recommendations.
Instacart also uses ChatGPT Enterprise to power internal workflows that help employees build faster, smarter, and more personalized customer experiences. In addition, Instacart uses OpenAI’s Codex to power an internal coding agent.
This partnership update further extends OpenAI’s work with the world’s largest and most established enterprises, including Accenture, Walmart, Salesforce, PayPal, Intuit, Target, Thermo Fisher, BNY, Morgan Stanley, BBVA, and many more.
Generated by RSStT. The copyright belongs to the original author.