Information product: using pre-landers to sell training courses and trading systems

AMarkets

Audience acquisition source: landing pages on selling educational courses and trading systems. Database generation via email subscription and Telegram channel. Price for the course: free subject to account funding from $300.

Sources of traffic: paid posts in social networks using "warming-up" pre-landing pages, teaser ad networks, and paid placements on thematic websites.

To start with, I prepared a promotional offer landing page: free Trading training, with all the advantages described and a fake time limitation set up. At the bottom of the page, there was a form arranged: leave your email or go over to our Telegram channel on Trading. In the Telegram channel, I had several real feedback reviews attached about successful trading, to warm up the audience. I've also bought paid publications in Telegram channels on related topics, to have people go over from there to my group and learn trading.

To get even more traffic to my landing page, I also got placement on thematic websites, made paid publications in Mytarget and VK, and tried teaser ad networks as well. Here I used pre-landers with stories of successful traders who learned trading and earned lots of money – and, certainly, it was my program they got trained on. Online there are lots of pre-landers to be based on and to change the text and the links according to your needs. For example:

https://centre-health.ru/teaser/app1/zarab_shablon_tb_step_video_new/

https://clck.ru/Jk6fJ

This approach helped me to get lots of email requests and Telegram followers.

Amount of partner's investment into advertising: $400 per month.

Lead acquisition cost: $1.4

Customer acquisition cost: $15.4

Average yield per customer: $132.3

Here are the stats for August of 2019:

Leads: 288

Customers: 26 (accounts funded)

Active customers: 26 (trading started)

Amount of raised funds: $12 849