Information Analytics and New Information Technologies

Information Analytics and New Information Technologies

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In Russia, in order to optimize the process of managerial decision-making, new public service structures are being formed, in particular information-analytical units that perform diagnostics, forecasting and modeling of information events and processes of various types and levels https://www.openj-gate.com/. The quality of the work of these units is largely determined by the level of theoretical training of its employees in the field of analytics.


In this regard, there is a need to develop a new scientific direction - information analytics, which studies and forms the basic principles and methods of information and analytical activity, which is not reduced only to media monitoring, but also includes the process of comprehension of what happens in the information sphere of society, as well as forecasting and modeling of information relations, events and technologies.

Analysis

Analysis, analytics, and analytical activity are words with the same root but not the same meaning. The word "analysis" comes from the Greek analysis (decomposition, separation) and in the modern Russian language has two main meanings:

1) the method of scientific research by breaking down the object into its components or mentally dissecting the object by logical abstraction;

2) a synonym for scientific research in general.

The term "analytics" is used more often orally than in writing and refers in the broadest sense to the field of intellectual activity associated with a deep, systematic study of something (analysis in the second sense of the word). This kind of activity may be called analytical activity in a different way.


Analytical activity has different purposes, but the main purpose is to reveal and clarify the meaning of events or processes taking place. An analyst of any specialty must first answer the question: What is really going on? His or her main tasks: to reveal the inner meaning of the event or process taking place, to explain why this event occurred, to predict how this event will develop, how this event can be managed, and how this event should be responded to.

The intensive model aims for maximum impact in a minimum amount of time. "Here and now" is its slogan. This strategy is used for information support of short-term events - election campaigns, operational promotion of goods or services on the market, etc. The main method of intensive influence is a massive information attack on the collective psyche in order to form a certain attitude of society to a given event. Such a strategy pursues two main objectives: 1) to "stun" the mass consciousness with a barrage of new information and reorient public opinion in a favorable direction for the customer; 2) to create an imitation of the legal and public legitimacy of this event, to justify it in advance, to make it habitual and natural for the majority of the population.

Modeling an intensive strategy

Modeling an intensive strategy of influencing the mass consciousness involves creating a certain algorithm, which includes thinking through the tactics of information series: key slogans and slogans that most effectively influence the target audience, special statements and speeches of the most charismatic political leaders, the concepts of information campaigns carried out in the media.


If the intensive model is aimed at changing the content of the mass consciousness, the extensive model is more aimed at changing the deep, basic components of the collective psyche - attitudes, behavior patterns, traditions and other mental components of society.


Modeling of the extensive strategy of influence on the deep components of mentality assumes the presence of algorithms, strategically ensuring the effect of "generational change", when children's worldview and behavioral stereotypes are fundamentally different from those of their parents. In order for this to happen, it is necessary to develop a universal model of "brainwashing" to ensure the change of the entire cultural paradigm of society as a whole. This model must include not only the methods of information influence through mass media and mass media channels that are used in electoral, PR or advertising campaigns and are referred to as intensive technologies, but also the methods of deeper semantic influence that are provided by the entire arsenal of mass culture - from discos and rock concerts to the Internet and fashion magazines. The effect of using the extensive model of influence does not come overnight. This must be taken into account when modeling information processes in large social systems.

Modern analytics actively

Modern analytics actively uses information modeling as a system of methods for research and construction of political, social and information relations, events and processes. In this sense, information modeling can be defined as the most important and most demanded type of information-analytical activity.


Let us analyze a few more terms related to information analytics. We will talk about information events, processes, phenomena, information activities, information relations, information society, information technologies and information wars.


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