Influencer
Digital nomads. Work from anywhereCompany: yral foods
Company Description Yral Foods is dedicated to bringing rich, diverse, and authentic Indian flavors to homes and businesses worldwide. The company specializes in premium dry snacks, spices, dry fruits, ready-to-cook meals, long shelf-life sweets, breakfast items, and traditional Indian tea and coffee that meet global quality standards. Based in India, Yral Foods delivers FSSAI-certified, hygienically packed products designed to retain freshness and taste for extended periods. The company serves both retail and B2B customers, offering wholesale supply, private labeling, and customized assortments. With a strong focus on compliance with UK import regulations, Yral Foods aims to make trustworthy Indian food products easily accessible across the UK and Europe.
Role Description This is a remote, contract Influencer role focused on promoting Yral Foods and its product range to targeted audiences. The Influencer will create engaging content (such as posts, videos, and stories) showcasing Yral Foods products across social media channels, aligning with brand guidelines and campaign objectives. Day-to-day responsibilities include planning and publishing content, collaborating on campaign concepts, participating in product launches, and interacting with followers to build brand awareness and trust. The role also involves coordinating with the marketing team, sharing performance insights, and helping drive traffic and sales through affiliate links, discount codes, and promotional activities. The Influencer is expected to maintain a consistent online presence and represent the brand in a professional, culturally respectful manner.
Qualifications
* Strong Communication and Public Relations skills to engage audiences, build relationships, and represent the brand professionally.
* Proficiency in Influencer Marketing and Social Media Marketing, including content creation, audience engagement, and platform-specific best practices.
* Sales aptitude to support promotional activities, drive conversions, and effectively use affiliate or referral programs.
* Established and active presence on relevant social media platforms (e.g., Instagram, YouTube, TikTok) with a growing or engaged audience.
* Interest in food, culture, and Indian cuisine; prior experience promoting food or consumer brands is an advantage.
* Ability to work independently in a remote setting, manage deadlines, and collaborate with cross-functional teams.
* Basic understanding of analytics tools to track campaign performance and optimize content strategies.