Indian Pharmaceutical Industry: What Is PCD Pharma Franchise?
India is the 7th largest country in the world in terms of geographical area and the second-highest populated country in terms of human population. This gives us a direct insight into the high the population density of India. India has a density of 382 inhabitants per square kilometer against the global average of 46 sq km. The Indian Pharmaceutical Industry has both challenges as well as an opportunity because of this large population.
The Pharmaceutical Industry in India comprises two kinds of pharmaceutical companies, namely the Generic/Branded Drug Companies and the Propaganda cum Distribution (PCD) pharma companies.
Type of Pharma Companies
The generic and brand-named drug companies are the biggest brands in the Indian Pharma Industry which have their own marketing and distribution networks. They market their medicines through C F and C agents to retailers and product promotion is done through their medical professionals.
PCD Pharma Organization
The pcd pharma company adhere to a distinct method of distribution for promoting their medical products through the franchise model. The Pharma Franchise model allows PCD companies to provide their distribution and marketing rights on a monopoly basis to franchisees within a certain territory.
Within this circumstance, the products are actually ensured by the distributor/franchise companion during that area, through introducing the brand new PCD Provider to numerous doctors because place. The PCD distributor is accountable for selling the las legs. This includes the distribution of goods to retailers, collecting payments, offering incentive programs, and ordering the goods from pcd pharma franchise company.
The PCD Pharma companies on the contrary will be investing the bulk of their money in 2 areas, specifically investing in GMP certified drugs and promotional products for franchise partners. These kinds of Pharma firms typically focus on large-scale production of their products through contract manufacturing or their own plants. They keep stock and supply distributors with supplies that are delivered in-time according to their needs. They also provide a range of products to allow distributors to choose the products they feel are the most essential for their local medical professionals and then promote the products.
It's an enormous investment to open a pcd pharma franchise company, since you can purchase a typical batch of 500-1000 boxes the product when you sign up to contract production. Further to this, the pharma companies offer the highest quality of promotional material like Visual Aids, the MR Bags Reminder Cards, and Visitor Cards for Distributor MRs, etc. The PCD Pharma Company is responsible to ensure the high quality of its medicines by signing contracts with top suppliers who have been certified by WHO/GMP. The PCD Distributors will promote the products on a local basis. So, it's essential for PCD Companies that they provide attractive packaging for their wide assortment of products.
This is a perfect situation for both the PCD Company and the PCD Distributor because the pharma company requires one point of communication with one party and all other functions are outsourced to the distributor.
The PCD Franchise holder has the benefit of having monopoly status. There is no competitors in the market to sell the same products. He will be able to maintain his price on the market and also promote within his own territory. The margins are extremely impressive for a distributor of pharma which is also a small investment.
It is possible to earn enormous profits when you purchase PCD Pharma Franchise from a well-respected pharmaceutical company with a minimal expenditure and an extremely quick turnaround.