Indian Koo Becomes the World's Second Largest Micro-Blog

Koo was launched in 2020 — at the onset of the COVID-19 pandemic — and ever since, it has witnessed a huge inflow of new users, especially after many politicians, celebrities and other public figures in India switched to it after rival Twitter refused to follow the Indian government's order to block certain content on the platform.

Just 2.5 years since its launch, the Indian Koo microblogging platfrom is now the second-largest one in the world.

After Elon Musk officially took the reins at Twitter, the platform experienced another boost of followers, as users rushed to explore other plafroms, not happy with the changes the US billionaire has initiated on Twitter — including fees for services that used to be free of charge.

Koo, which recently clocked 50 million downloads, also has a bird as its logo — but it's yellow. One of its unique features, however, is that it allows users to communicate in at least 10 languages.

Commenting on its success, Koo's co-founders shared that Koo is the only social media network competing with other global giants, such as Twitter, Gettr, Truth Social, Mastodon and Parler, while they are not going to stop at this point: Koo is eager to boost its audience further by adding more new global languages and expand to new geographies.

Being built on a language-first approach, Koo not only provides an opportunity for like-minded users to engage in conversations in their regional languages, but also does not charge its users for special services, like self-verification.

"Given the changes happening in the micro-blogging landscape globally, we are looking to expand our wings to geographies where fundamental rights are being charged for," Mayank Bidawatka, Co-founder, says.