INDIA: top GEO insights from webmasters for 2024
Population: 1.4 billion
Prosperous cities: Kolkata, Mumbai, Delhi, Bangalore, Jaipur, Hyderabad, Ahmedabad, Pune, Surat, Kanpur.
National currency: rupee
Languages: Hindi, English
Most popular sites:
1) Google
2) Facebook
3) Instagram
4) YouTube
The main sources we accept now for India:
SEO / PPC / ASO / social
India has the largest population in the world.
The country has a total of over 800 million internet users, most of whom access the internet via mobile devices.
Along with the constant population growth, the number of potential players is also growing, which makes India an attractive GEO for iGaming projects.
We talked to partners who have extensive experience of working with India and learnt more about the GEO's specifics.
What is working right now in India?
Alexandr Flint:
Review, casino and brand keys work well.
It is better to launch sites in English, as locals often Google in English. But you should not translate sites into Hindi — there are too many dialects in the language. Our tests in Hindi were not very successful.
The strong point of GEO is the ease of promotion and the amount of traffic.
Galina Bakusheva (SEOшница telegram channel):
Everything related to Aviator and local brands continues to rank strongly fast and well in India. General keys are ranking exclusively on big media. Unfortunately, it is almost impossible for newcomers to enter these clusters.
Any kind of gambling is attractive in India. Betting is very popular, but crash games, national games or lotteries — engage more.
We used to launch sites in English, and traffic came from Google.
Convert-IT:
India is very specific, but we consider this country as the top 3 golden GEOs.
We have Influencers in our team who live in the GEOs we're working with. This helps us to understand the mindset of the locals and their cultural code.
We prefer to work with medium and small influencers rather than top-tier: you can get much more results from them in terms of performance. But not with beginners.
Wild Wild Leads:
India is the first most populous country in the world. It is a huge domestic market for goods and services.
On the downside: high competition in mobile apps and high poverty rate of the population, which reduces app monetization.
What language are you using ? Have you tested local?
When developing apps for ASO, we take into account the use of local language. This ensures that our app is adapted to different cultural and linguistic contexts. This is how we ensure an optimal user experience for all customers.
iOS or Android OS ?
Both are a good option. Android has more users than iOS. Android apps can attract more people and downloads, but iOS users tend to be more inclined to pay for apps and make more in-app purchases. This can bring you more money.
It's also worth considering that iOS and Android have different ecosystems and devices. iOS is developed by Apple and is only available on iPhone, iPad and iPod Touch devices, while Android is used on devices from a multitude of manufacturers: Samsung, Google, Huawei and others.
India is a very promising GEO with cheap traffic that is not losing relevance due to constant population growth.
If you want to know more details about this GEO — contact your manager.
We'll help you set up your traffic and get your first deposits.
Registration here: banzai.partners
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