In this modern era of digital technology, people rely on digital devices to complete their work more efficiently.

In this modern era of digital technology, people rely on digital devices to complete their work more efficiently. Video editing is not an easy job. It requires skill, time, and a good video editing software. Among the many software available, Cyberlink PowerDirector is one of the most popular software in the market. I am a video editor who has been using PowerDirector for years. I purchased the software by paying a considerable amount of money, but things changed when the company decided to make me rent something I owned.

I was content with PowerDirector when suddenly, the company decided to introduce a subscription-based payment model. Initially, I was hesitant to purchase the subscription, as I had already paid for the licensing of the software. However, I did not want to be left behind in the updates and improvements PowerDirector had to offer, so I decided to purchase the subscription.

To my dismay, I soon realized that the new subscription-based payment model was not as beneficial as I thought it would be. Firstly, the subscription fee was relatively high for my budget. Secondly, the company had removed some essential features that were once offered to all users. As a loyal customer, I expected some degree of appreciation for my investment in the software, but instead, I was paying more for fewer features.

In addition, I discovered that PowerDirector now had a watermark on exported videos, something that was not present before the subscription-based model was introduced. This was unacceptable to me and my clients, who were now receiving videos with a visible watermark, which significantly impacted the quality of work I could offer.

As a result of this experience, I no longer use PowerDirector. I realized that the company did not value my investment in the software and that they had reneged on their promise to provide me with a quality editing experience. Now, I use other software that offers me better quality at an affordable price.

In conclusion, as a video editor, I have come to realize that technology companies are solely driven by financial gains. Companies like Cyberlink PowerDirector forget their loyal customers in the quest for profits. I do not believe it is fair for a company to change their pricing policy to the disadvantage of their customers. Consequently, there is a need for a relationship built on trust and loyalty between companies and their customers.