The Most Important SEO Ranking Factors

The Most Important SEO Ranking Factors


There are more than 200 SEO ranking factors that aid search engines determine which websites should be displayed in search results and where they should be ranked. If you'd like your site to get the top spot on SERPs (search engine result pages) it is essential to optimize your website's presence online in order to meet these requirements.

The good news is that all 200 ranking factors are the same. Certain rankings factors can be more crucial than others. As you design the SEO plan, you should pay close attention to the 12 factors which affect rankings the most.

Related: Crucial SEO Ranking Factors You Need to Know

Before we go into the most important SEO ranking factors it is important to keep in mind that these variables are subject to change and may even be altered.

The search engine and Google algorithm for ranking are always evolving. Certain elements are made more or less significant while other factors are removed or added. It's essential to stay current with the most current rankings factors and frequently use the SEO Audit Tool that can look over your website to verify that you're using the most current SEO best methods.

Related: SEO ranking factor list

Now, let's examine how you can improve your SEO rankings by enhancing your website's appearance to attract 12 key SEO rankings factors.

The Top 12 SEO Ranking Factors

Here are the 12 most important SEO rankings factors (not placed by importance).


Site Security
Crawlability
Mobile-Friendliness
Page Load Speed
User Engagement
High-Quality Content
The Right Target Keywords
Optimized Content
Structured Data
Consistent Business Listings
Backlink Profile
Domain Age


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