Important Details About Instagram Marketing
Instagram Marketing: A Preface
When Instagram first popped to the scene back in 2010, it absolutely was as with every other social platform: filled with selfies, pets, and pictures of food.
Fast-forward to 2022 and Instagram’s transformation from a simple photo sharing app into a full-on marketing channel is practically complete.
Just have a look at a number of the platform’s newest features! Within the last year alone, Instagram has released a large number of new tool for businesses, including advanced analytics, shoppable Instagram posts, and new solutions to bring customers from Instagram Stories, and also the new standalone video platform, IGTV.
Whether you operate in ecommerce, education, or media and publishing, it's good to build a presence on Instagram. However if you really need to succeed, you must know the working platform (plus your audience) in and out, including what type of content resonates most, how to construct an Instagram Stories strategy, and the ways to track your metrics and KPIs.
Why Instagram Marketing is Key to Ecommerce Success
We all know how great Instagram is made for sharing pics and vids with the friends, but it’s also a terrific channel for ecommerce marketing. So why?
Well, a clear reason is Instagram’s format. For that reason visual nature, Instagram holds massive opportunities for ecommerce businesses looking to showcase many. Whether through regular photos, videos, or Instagram Stories, countless businesses learned that building a visual presence on Instagram can hugely compliment their ecommerce marketing.
There’s the undeniable fact that Instagram users are more engaged compared to average social websites user. Even though trends do manage to demonstrate that Instagram engagement is dropping, the woking platform remains producing higher engagement rates for businesses when compared with both Facebook and twitter.
But Instagram users will be more than only engaged - they’re also commonly online shoppers. According to legally to have, 72% of Instagram users report making an acquisition decision after looking at something on Instagram, with popular categories being clothing, makeup, shoes, and jewelry.
This shopping mindset makes Instagram users the right audience because they’re high-intent and quick to change.
Another excuse Instagram is really just the thing for ecommerce is due to system itself. Instagram recently introduced a huge amount of new business-facing tools - and there’s definitely more to come! Whether through links in Instagram Stories or shoppable Instagram posts, quickly enough a number of our online shopping experiences will begin (and end) on Instagram.
All this said, it will be an error to consider that simply as you don’t sell ecommerce products your business doesn’t belong on Instagram! Beyond its unique capacity to move products, Instagram can be an incredible location for businesses to create brand awareness and repair with new audiences (and potential customers).
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