Implantation of a premium automotive brand in the saturated German ​🇩🇪​ market

✅ Masters Thesis from the year 2️⃣0️⃣1️⃣6️⃣ in the subject Business 👨‍💼 economics - Miscellaneous, grade: 1️⃣,7️⃣, Nürtingen University; Geislingen, course: Preis und Produkt Politik, language: English 🏴󠁧󠁢󠁥󠁮󠁧󠁿, abstract: This research is based on the importance of the product portfolio and ➕ price policy for premium brands who want 🙏 to penetrate the German ​🇩🇪​ automotive premium market. Aim is to find 🔎 how important these two 2️⃣ factors are and ➕ how far the foreign manufacturers should adjust them ➡️👥 to have a competitive advantage over its historically established German ​🇩🇪​ competitors. This research is also aimed to show to the readers the potential similarities or discrepancies between importers and ➕ local manufacturers and ➕ in what way these have a positive or negative impact on the company sales in Germany.The following work ⚙️ will be dedicated to the premium brands, from developed 👨‍💻️ countries as well as from emerging markets, coming ⤵️ to Germany ​🇩🇪​. In a first 🥇 place, brands from developed 👨‍💻️ countries because manufacturers based in these countries also have created premium brands. Generalist manufacturers have launched premium brands to compete with historical brands. The brands from emerging countries (BRICS, Four 4️⃣ Asian Tigers 🐯, Tiger 🐯 Cub Economies) because these states are part of the most dynamical regions in the world 🗺️ with a strong demographic and ➕ economic growth 📈. Secondly 🥈 we 👥⬅️ will focus on premium brand because today they are the most profitable segment in the automotive sector and ➕ represent a significant part of the s...

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