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HTTPS (Hypertext Transfer Protocol Secure) is an internet communication protocol that
protects the integrity and confidentiality of data between the user's computer and the site.
Users expect a secure and private online experience when using a website. We encourage you to
adopt HTTPS in order to protect your users' connections to your website, regardless of the
content on the site.
Data sent using HTTPS is secured via Transport Layer Security protocol
( TLS ),
which provides three key layers of protection:
You must obtain a security certificate as a part of enabling HTTPS for your site. The
certificate is issued by a certificate
authority (CA) , which takes steps to verify that your web address actually belongs to your
organization, thus protecting your customers from man-in-the-middle attacks. When setting up
your certificate, ensure a high level of security by choosing a 2048-bit key. If you already
have a certificate with a weaker key (1024-bit), upgrade it to 2048 bits. When choosing your
site certificate, keep in mind the following:
Redirect your users and search engines to the HTTPS page or resource with
permanent
server-side redirects .
We recommend that HTTPS sites support HSTS ( HTTP
Strict Transport Security ). HSTS tells the browser to request HTTPS pages automatically,
even if the user enters http in the browser location bar. It also tells Google to
serve secure URLs in the search results. All this minimizes the risk of serving unsecured
content to your users.
To support HSTS, use a web server that supports it and enable the functionality.
Although it's more secure, HSTS adds complexity to your rollback strategy. We recommend
enabling HSTS this way:
Throughout the process of making your site secure with TLS, avoid the following mistakes:
If you migrate your site from HTTP to HTTPS, Google treats this as a
site move with URL
changes . This can temporarily affect some of your traffic numbers. Learn more about
recommendations for all site moves .
Make sure that you add
the new HTTPS property to Search Console . Search Console treats HTTP and HTTPS separately;
data isn't shared between properties in Search Console.
For more tips about using HTTPS pages on your site, see the
HTTPS migration
FAQs .
Here are some additional resources on implementing TLS on your site:

If you're a Search Console user and are having trouble with persistent or unfixable security issues on your site, you can let us know.

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License , and code samples are licensed under the Apache 2.0 License . For details, see the Google Developers Site Policies . Java is a registered trademark of Oracle and/or its affiliates.
Make sure your certificate is always up to date.
Certificate registered to incorrect website name
Check that you have obtained a certificate for all host names that your site serves. For
example, if your certificate only covers www.example.com , a visitor who loads your site
using just example.com (without the www. prefix) will be blocked
by a certificate name mismatch error.
Make sure your web server supports SNI and that your audience uses supported browsers,
generally. While SNI is supported by all modern
browsers , you'll need a dedicated IP if you need to support older browsers.
Don't block your HTTPS site from crawling using robots.txt .
Learn
more
Allow indexing of your pages by search engines where possible. Don't use the
noindex tag.
Old protocol versions are vulnerable; make sure you have the latest and newest versions
of TLS libraries and implement the newest protocol versions.
Embed only HTTPS content on HTTPS pages.
Different content on HTTP and HTTPS
Make sure the content on your HTTP site and your HTTPS is the same.
HTTP status code errors
on HTTPS
Check that your website returns the correct HTTP status code. For instance 200 OK
for accessible pages, or 404 or 410 for pages that do not exist.

©2022 Google Privacy Policy Terms of Service català‎ dansk‎ Deutsch‎ eesti‎ English (United Kingdom)‎ español‎ español (Latinoamérica)‎ Filipino‎ français‎ hrvatski‎ Indonesia‎ italiano‎ latviešu‎ lietuvių‎ magyar‎ Melayu‎ Nederlands‎ norsk‎ polski‎ português‎ português (Brasil)‎ română‎ slovenčina‎ slovenščina‎ suomi‎ svenska‎ Tiếng Việt‎ Türkçe‎ čeština‎ Ελληνικά‎ български‎ русский‎ српски‎ українська‎ ‏עברית ‏العربية ‏فارسی मराठी‎ हिन्दी‎ తెలుగు‎ ไทย‎ 中文（简体）‎ 中文（繁體）‎ 日本語‎ 한국어‎ English‎
If you're new to iPhone, get helpful tips to use Chrome with this step-by-step guide .

If you don’t want Google Chrome to remember your activity, you can browse the web privately in Incognito mode.
You can also use a keyboard shortcut to open an Incognito window:
You can switch between Incognito windows and regular Chrome windows. You'll only browse in private when you're using an Incognito window.
You can also choose to block third-party cookies when you open a new incognito window. Learn more about cookies .
Incognito mode runs in a separate window from your normal Chrome windows.
If you have an Incognito window open and you open another one, your private browsing session will continue in the new window. To exit Incognito mode, close all Incognito windows.
If you see a number next to the Incognito icon at the top right, you have more than one Incognito window open. To close an Incognito window:

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Updated
Jul 5, 2017, 11:35 am EDT
| 4 min read

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Private browsing has been around in one form or another since 2005, but it took some time for every browser to get behind it. Now, no matter what browser you use, you can surf the internet without leaving behind a local trail of history, passwords, cookies, and other assorted bits of information.
Private browsing is useful for covering your tracks (or rather, preventing any tracks from being made in the first place), among other things . It isn’t infallible , however, and while it will prevent information from being stored on your computer, it won’t prevent your employer, Internet service provider, websites you visit, or the NSA for that matter, from collecting any information you transmit beyond your computer.
Every browser has their own name for private browsing, and while accessing it is accomplished in practically the same way, there can be subtle differences from product to product.
Google Chrome remains the most used browser on the market, and calls its private browsing mode “Incognito Mode”.
You can spawn an incognito window by clicking the special menu in the top-right corner of the browser window. On Windows, it will be three line and on macOS, it will be three dots. Then, choose “New Incognito Window”. (You can also access this option from the File menu on a Mac.)
Alternatively, press the keyboard shortcut Control+Shift+N on Windows or Command+Shift+N on a Mac.
Incognito mode is unmistakable: just look for the man-in-a-hat icon in the upper left-hand corner. On a Mac, this will be in the upper-right corner. (On some systems running the newest version of Chrome, the window will also be dark grey.)
Keep in mind that even while in Incognito mode, you will still be able to bookmark sites and download files. Your extensions, however, will not work unless you’ve marked them “Allowed in Incognito” on Chrome’s extensions settings page.
To exit incognito mode, simply close the window.
If you use Chrome on a mobile device such as an Android phone, iPhone, or iPad, you can tap the three dots in the upper-right corner of the browser window and select “New incognito tab” from the dropdown menu.
The browser will then tell you that you’ve gone incognito with all the requisite warnings as to what that means.
To close out of incognito, tap the box with the number in it (indicating how many tabs you have open) and go back to a non-private tab, or simply close the incognito tab(s).
Firefox simply calls their mode “Private Browsing”. Like Chrome, it can be accessed from the menu in the upper-right corner. Just click “New Private Window”. (You can also access this option from the File menu on a Mac.)
Alternatively, press the keyboard shortcut Control+Shift+N on Windows or Command+Shift+N on a Mac.
Your private window will have a purple band across the top of the window and an icon in the upper-right corner.
From this window, you can also turn tracking protection on or off. Tracking protection is intended to guard you from being tracked across multiple websites. The problem is, any website can simply ignore this request and track you anyway–so while tracking protection can’t hurt, it may not help either.
To exit private browsing, simply close the window.
While its popularity is on the wane, Internet Explorer is still used by quite a few people. To access its private browsing mode, called InPrivate Browsing, click the gear icon in the upper-right corner then Safety > InPrivate Browsing, or simply press Ctrl+Shift+P on your keyboard.
IE will indicate it’s in InPrivate mode from the blue box next to the location bar, which also bears the label “InPrivate”.
When InPrivate is enabled, not only will your browsing history be ignored, but toolbars and extensions will be disabled.
To exit InPrivate browsing, close the window.
Edge is Microsoft’s new browser that comes included with Windows 10. Like IE, it retains the InPrivate nomenclature to designate when a private browsing window is open. To open a new InPrivate window, use the menu from the upper-right corner or press Ctrl+Shift+P on your keyboard.
Once open, the entire browser window will be grey and each tab will say “InPrivate”.
Once you’re done with InPrivate mode, close the tab or window to exit and return to regular browsing mode.
Safari is the original purveyor of private browsing and as such, will also let you surf in a private window just like the others.
The Private Window option is accessible from the File menu or by pressing Shift+Command+N on your keyboard.
While private browsing is enabled, the location bar will be greyed out and a band along the top of the new tab window will indicate that you’re in private browsing mode.
Extensions in Safari will continue to operate while in private mode, unlike Chrome and Internet Explorer.
To exit this mode, as usual simply close the window.
Finally, if you’re using an iPhone or iPad and surfing with Safari, then you can use private mode on it as well. To do so, first tap the new tab icon in the lower-right corner of the new tab screen.
Now, tap “Private” in the lower-left corner.
Once activated, the browser screen will turn grey and will tell you that you’re in private browsing mode.
To exit, simply tap the “Done” button in the lower-right corner of the screen.
As you can see, every browser has more or less the same procedure for going into private browsing mode, and most operate in the same way (with a few occasional differences). Additionally, you can expect to hide similar types of information from prying eyes when using browsing mode.
And remember, private browsing is useful for more than just privacy . It also allows you to log into the same site from different accounts. Say for instance you’re logged into your Facebook account and your friend wants to check their real quickly, simply open a private window and let them at it.
You can also use private browsing to troubleshoot potentially problem extensions. Imagine something isn’t acting right, is it your computer or is it a problem extension? Since private mode typically disables all extensions and toolbars, you can use it to see if the problem is replicated, if it is isn’t, then you have a pretty good idea where to start.
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