How was FLOGmall born and for whom was this rose raised?

How was FLOGmall born and for whom was this rose raised?

How we make ICO

At the beginning of our acquaintance there are some little formalities:

FLOGmall is an e-commerce platform that unites sellers and buyers of goods and services around the world who use any cryptocurrency as a method of payment. If looks like an incomprehensible set of words for you, like, dried apricots-kalina-borshch, let's in Russian. This is a big, big site where sellers and buyers from all over the world hang out, who sell and buy goods and services with cryptocurrency (not necessarily with our tokens, but with any digital currency that the seller is willing to accept and the buyer is willing to spend).

Among the products starting from classic e-commerce sites there is everything that we usually buy in the retail stores with fiat money: electronics, gadgets, toys, clothes, shoes, jewelry and so on. Categories of products are limited only by the imagination of sellers and the demand of buyers.

Individuals can also accomplish everything that their desire and civil responsibility can suffice: from cars and real estate to zirconium bracelets and sports goods for Zozh-followers. Why civil liability? Because you should not to forget that there is a category of the banned goods for selling in some places. Like the horns of a unicorn and all like that, we think, You understand what it's about.

What is meant by services for cryptocurrency? Do not be afraid, it will not be about the slavery debt or volunteer practice on the stock exchange. This is the rental of real estate around the world, if life suddenly threw you into Puerto Rico or Bishkek; this is digital-services and, again, everything that can be of value to a wide audience.

Ridiculously simple, isn't it?

Globally, FLOGmall is a large assemblage point for the entire crypto community, which unites both those who want to earn, and sensibly spend everything they have gained working so hard. Not a bad prospect?

Do you still not realize who and why needs FLOGmall?

In the history of the birth of any project is a trivial simple story. Four friends gathered ... no, not like that.

For the first acquaintance, it is better, perhaps, to flip through our "White Book" in the header of the site. In addition in black and white written, you can add only a couple of common truths. We are quite aware that in the emerging crypto industry there are good opportunities to earn cryptocurrency. But to spend the money earned by a hard life-giving ministry, one has to return to the origins: to fiat money. Convert a cryptocurrency into a fiat money is not always beneficial - commission fees of the payment systems are often overstated and a decent hard worker is forced to speak in a non-Orthodox language.

What we think is what the point to complicate the world, if both buyers and sellers are already ready to conduct all calculations in the cryptocurrency?

This is how the initial concept of FLOGmall was born.

In our team, the starting point for the project is August 8, 2017. And now, four friends have gathered, and in the midst of the anniversary of one of the project co-founders, a rather not sober but extremely heated discussion on the opportunitie of the cryptocurrency and the realities of nowadays has flared up.

It will sound quite funny and ridiculous, but it all started with this very image, which Maksim Teleshev (later head of PR FLOGmall department) found in the Internet and showed to all participants of the celebration:

Firstly it was funny, and then, as it happens, not very...

The fact is that at that time each of the future co-founders FLOGmall already had both direct and indirect experience in e-commerce and work with crypto currency

 Aleksey Khayrutdinov, an entrepreneur, e-commerce guru with an enviable six-year experience (later founder and CEO of FLOGmall), spoke about the fact that he himself has long and persistently dreams of selling goods from his online stores in exchange for cryptocurrency, since it is more convenient , and more profitable. For the crypt grows, and the fiat is not, as you know.

Joke from the picture in the Internet little by little began togain "meat," and at about 3 o'clock in the morning all the napkins from the restaurant were covered with the schemes of the future project. As a result, the evening turned out not only cheerful, but also productive.

That evening Khayrutdinov, Belov, Zalogin and Teleshev have become the future founders of FLOGmall. Now you know that a meme from the Internet that has fallen into the right hands can be the beginning of the international corporation. But some people can only criticize writing comments.

I see that you want to ask about the primary tasks?

The FLOGmall team was primarily required to answer all internal fundamental questions. Well, you know, "to be or not to be" and all that...

  • How do we help sellers?
  • How do we help our customers?
  • Why blockchain-technology is the most important element of our platform?
  • What tasks do we solve for the entire crypto industry as a whole?
  • What are the problems in the market?
  • How much money do we need to attract the project implement?
  • What will we do when the giants like Amazon or Aliexpress start accepting cryptocurrency?

And a number of other, rather hot-button issues that were not transparent at the very beginning.

Thanks to daily brainstorming, instant coffee "Nescafe" and an endless stream of paper from the printer for the fact that we were able to answer these and many other questions. Only because of this, the idea of FLOGmall began to acquire logic and ideology.

The first person who has believed in our project was Vladimir Popov (later CTO FLOGmall), it is a lawyer and the founder of Synergis.

And who is Vladimir? Vladimir together with the team was engaged in analyzing various ICO-startups for adequacy, lack of signs of a scam, banal logic and prospects for the development of a project after the ICO.

Previously, Vladimir together with the team was hired by "big uncle", who considered this or that ICO project as a subject for investment.

We (Khayrutdinov, Zalogin, Belov and Teleshev) thought:

Well, let's order an audit of our idea from Vladimir, he's cool. :) Let him give us feedback and suggest weaknesses in our concept.

We made a call to Vladimir in Skype (for money, of course, for free, as is known - only from the sky bricks). Communication gradually flowed into 4.5 hours of live dialogue. From the skeptical notes in his voice at the very beginning of our communication, by the end of the conversation Vladimir was bought into the idea that of ​​the project that he expressed a desire to join the project team! :)

This is where our pride took over. For Vladimir is just the master of Yoda in the field of modern ICO, through which hundreds of other projects have passed, the person who is the author of the first books about the ICO in Russian, a person who is a member of the expert council under the State Duma of the Russian Federation.

This is how we were first believed in and supported. Directly the history of the locomotive, which was able to get.

Thanks to Khayrutdinov, Belov, Zalogin, Teleshev, and a quick memo, a cool idea was born in the network.

Thanks to Vladimir, the project has found a complete economic model, the functional and the scheme of project monetization, the architecture of the token and everything that should be thought out in advance by a good ICO was thought out.

Thanks to a pure initiative and interest, other team members who are equally strong and competent in what they do (front-end and back-end developers, copywriters, SMM-managers, usability architects, project managers, designers, economists and even mathematics). But, about this later. If you are patient, interested, and even read such long posts to the end, subscribe to our channel. Then it will be hotter.


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