How to use a comparison written by a competitor

Every structured comparison in this category is published by someone with a stake in the answer, ours included.

Take the criteria

The axes a comparison chooses tell you what actually varies between products, and that is portable regardless of who wrote it. Turnaround time. Retention policy. Whether output holds up across different faces. How many portraits you get to choose from.

Leave the ranking

A company comparing itself to a rival reaches a predictable conclusion. That is structure rather than dishonesty, and treating it as revelation misses the point.

The three tells of a weak comparison

It does not say which face was tested or how many source photographs were used. It shows no failed run. It carries no date, in a category where prices collapsed and models turn over every few months.

The test that costs twenty minutes

Run the face you are least confident about through two free tiers. That produces evidence nobody has an incentive to shape, and no affiliate revenue for anyone.