How to start selling online: six simple steps

During lockdowns, people are used to buying online. Many never returned to offline shopping even after the restrictions were lifted. Trends together with Avito made a guide for business on how to start selling online

Previously, there was a conditional division into things that are usually ordered through the Internet, and serious acquisitions, which are usually still offline. Now this border is completely blurred: you can sell everything online. For example, according to Google and the marketing agency Kantar, in 2021, 7% of Russian car owners bought a car online. Except cars in Russia through the Internet successfully sell apartments, complex industrial equipment for millions of rubles and even ready-made business. And then the e-commerce market will only grow. According to Nasdaq, up to 95% of all purchases will be made online by 2040. For business, this means that presence on the Internet has become a prerequisite for work. The easiest way to start selling online, especially if you haven't already, is with classifieds, which means ad sites. The main advantages of these platforms are quick and easy registration, ready audience that will not need to be collected from scratch, built-in analytics and tools for...