How to sell digital products in 3 steps

1. Find or create a digital product

Find a digital product to sell, whether you resell existing products or create your own. Digital products include music, fonts, Photoshop presets, courses, or online services.

2. Build an online store

Get up and running in a few hours. Pick from a catalog of website templates, populate with your logo, copy, and images, and you’re ready to get selling.

If you do not know how and where it can be done, we will tell you in the following articles.

3. Market your digital products

Find your customers where they are. If you’re selling fonts or design templates, build an audience of designers and creators on the social platforms they use most. Consider influencer marketing, social ads, or lead magnets.

What are digital products?

A digital product is an intangible asset or piece of media that can be sold and distributed repeatedly online without the need to replenish inventory. These products often come in the form of downloadable or streamable digital files, such as MP3s, PDFs, videos, plug-ins, and templates.

Why sell digital products versus physical goods?

Selling digital products has many advantages that makes it uniquely attractive to entrepreneurs:

• Low overhead costs.You don’t have to hold inventory or incur any shipping charges.
• High profit margins. There’s no recurring cost of goods, so you retain the majority of your sales in profits.
• Potential to automate. Orders can be delivered instantly, letting you be relatively hands-off with fulfillment.
• Flexible products. You can offer free products to build your email list, monthly paid subscriptions for access to exclusive digital content, or licenses to use your digital products. You have a lot of options as to how you incorporate digital products into your business.
• E-learning is the future of education. You have a massive opportunity to expand your business and impact with e-learning, an industry expected to be worth $374 billion by 2026.
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But online digital products also come with specific challenges you’ll need to watch out for:

• You’re competing with free content. With digital goods, consumers can probably find free alternatives to what you’re selling. You’ll have to think carefully about the niche you target, the types of digital products you sell, and how to write your product descriptions. You’ll also want to offer high-quality products and know how to build your brand in order to compete.
• You’re susceptible to piracy/theft. You need to take precautions and reduce these risks by employing the right tools to protect your products.
• There are some restrictions on how to sell digital products. For example, you must sell physical products through the Facebook and Instagram sales channel according to their commerce policy.

Most of these challenges can be overcome, however, if you employ the right tools when designing your digital product business.

In the next article, we will talk about each step in more detail, consider where exactly you can create your own store and take the first products.