How to increase audience loyalty if you have a betting project?

If your audience is more willing to spend time with competitors and make purchases from them, then it's time to start fighting for increased loyalty.

What is loyalty?

Loyalty is a positive attitude of the audience towards a person/project/brand. This is the willingness of people to buy your products, recommend them to friends and acquaintances, as well as make repeated purchases.

Why might the audience not be loyal enough to your project? Why do people buy little or no money from you? Why is there no asset?

There can be many reasons:

First, pay close attention to those with whom you cooperate. As a rule, each betting project works with a certain BC. If people see that you constantly advertise different BC and change them like gloves, then there can be no question of any loyalty. We recommend that you cooperate only with those who work for their reputation and do not deceive customers. 

Secondly, the problem may be a small increase in the audience. If you don't invest in advertising to attract new people, then there will be no one to sell your products to. Advertising is not an expense, but an investment in your bright future. With a competent approach, this will return to you three times. Remember this! 

Third, you don't make any attempts to increase this loyalty. You're running your project on "get off”, although you could work on it to skim more cream.

The 1 win Partners team has prepared some useful tips for you. Write it down!

Tip #1. 

Create an image of an expert. A strong and successful personality. Remember that people always buy from people. If you are a faceless analyst who is no different from others, then there will be no trust in you and your project. Hence, there will be no sales.. We recommend that you come up with an interesting legend and regularly broadcast it in your content. People are attracted to interesting personalities. Just turn on your imagination!

Tip #2. 

Use visual confirmation. Have you watched how many analysts give forecasts on their channels? Match, outcome, bet screen... everything! You don't need to do this. You must correctly explain why you are giving this particular bet! Tell everything on the shelves, so that customers have the motivation to bet on this outcome, because you chewed everything up. Dilute the video content. According to statistics, information in video format is perceived much better than in text. We live in the time of YouTube and TikTok. Shoot a video!

Tip #3. 

Social proof or social proof. This includes reviews of satisfied customers, to whom you raised money and made their lives happier. Post truthful reviews, because people will feel fake. You can also use screenshots of correspondence or even video reviews. There are many options!

Tip #4. 

Properly package your project and regularly upload content. Visual design plays an important role and it is best for the designer to do this. Based on the concept of your project, write out the terms of reference and pass it to the designer. Do not skimp on paying for his work with dignity, as visual packaging will solve a lot! Everything should be clear to you about the regularity of the content. If you disappear for a few weeks, and then you expect that loyal customers will rush to you, then you are mistaken.

Use these tips to make your project truly successful!