How to improve your SEO with a blog?

To improve your SEO with a blog, you have to follow a few basic principles.

1 | Publish quality articles related to your activity

If your articles are interesting and high quality, you will get spontaneous inbound links to your blog. This contribution of natural links will positively impact the natural referencing of your blog and your site. Provided, of course, to define a relevant editorial line. This will also have the effect of increasing the notoriety of your domain.

For example: If you're a landscaper, you can blog about gardening tips and tell stories unique to you. This adds an emotional side to your article.

2 | Create relevant links to strategic pages of your website

If backlinks are very important in natural referencing, the organization of the internal mesh of your site is the continuity of your incoming links. A poor internal mesh will not make it possible to distribute the links' contribution from the outside. A good internal link should give link juice to the most important pages of your site and improve your conversion rate if you have an e-commerce site.

The objective of a blog in an SEO strategy is to position yourself on interesting keywords for you and to guide the Internet user where you want them. Unlike backlinks, the internal mesh has the enormous advantage of being completely controlled.

3 | Leverage long-tail keywords

The long tail concept refers to keywords that attract a few visitors to a website. These keywords are cumulative and can represent a significant part of the traffic of a website as a whole.

A well-constructed article with quality content and keywords belonging to the long tail will make you more visible on Google on expressions with a high conversion rate.

To conclude,

Integrating a blog into your website is a real added value for your customers, prospects, and you! In addition, quality content can boost the natural referencing of your website.

The beneficial effects of a blog (as for a website) are measured over time and require a dose of perseverance.

Only shadows on the board, writing asks:

• an investment of time,
• writing skills,
• and patience!

If you are short on time and resources, contact an Cheap SEO Packages provider!

Working on natural referencing is a marathon and not a speed race. However, suppose you are diligent and regularly feed your blog with quality and optimized content. In that case, you will see the benefits of the natural referencing of your site in the following months.

Do not hesitate to consult all our content on SEO here!