How to host a successful virtual tradeshow
Tradeshows have evolved drastically over the last few years. With a sharp spike in competition, businesses are now using tradeshows in the most interesting way to ensure their business stands out and enjoys maximum ROI. Since the global pandemic outbreak, things have changed further. Tradeshows have become virtual and have also increased in number. Hosting a virtual tradeshow might seem simple, but it’s a lot tougher. Yes, there are no physical logistics to take care but it takes a lot to host a successful virtual tradeshow. If you want to know the secrets of hosting a virtual tradeshow, you’ve come to the right place. In today’s article, we’ll discuss this topic in-depth:
- Mobile-friendly: To host a successful virtual tradeshow booth, you need to ensure that the content you show is mobile-friendly. If you are collaborating with a virtual tradeshow platform, it should be a mobile-first platform that offers the best viewing experience to the attendees. Because if the show is not loading or the video is getting cropped then the person attending it will not enjoy the show and leave soon.
- Popularity: advertise as much as you can about the upcoming virtual tradeshow. Use the power of social media to let people know that you are hosting a tradeshow. Give them enough time so that the event is not clashing with any other event. At the same time, at frequent intervals, reveal some details about the virtual tradeshow booth. With teasers, you will create a pull for the show, ensuring several participants.
- Plan the tradeshow: A well-planned virtual tradeshow has better chances of being successful. Add a mix of experiences and informational videos. If you can, you should add interactive games which can boost the engagement rates and make your event a great success.
- Push notifications: If you partner with virtual tradeshow platforms, you might get access to use push notifications. You can use that to build intrigue, remind them to register, countdown, and so on. Push notifications are a great way to connect with your audience so make sure you get the messaging right.
- One-on-one attention: If you are going to demonstrate something about your business and then need to speak to the customers one-on-one then you should use the appointment feature that virtual tradeshow platforms offer. This improves your chances of conversion and also makes the attendees feel important.
- Follow-up: The virtual tradeshow doesn’t end at the show, you must follow up after the event. This way, you have another shot at conversion and you can also gather feedback from the attendees on how to improve. You can use these insights during the next virtual tradeshow and thereby, get better results.
These are the six ways that will help you host a successful virtual tradeshow. Those who have tips on hosting successful tradeshow, let us know in the comments below. If you have any questions about a virtual tradeshow, you can reach out to our experts. If you want to partner with the best virtual tradeshow platform, choose only the best – Zuddl. Find out more about them now.