How to get backlinks for your website

You can improve the authority of your webpages with quality backlinks. When other websites link to your content, Google’s search engine ranks your website well. However, it’s not just about getting random backlinks, you need quality links. With updates like Penguin, Google’s search engine can determine the quality of links. This makes it more than important to pay attention to your backlink-building process. 

As simple as back-linking is – connecting one website to another – it plays a major role in Search Engine Optimization (SEO). It is a representation of confidence of one website in the other website. When there are backlinks to your website, it shows that other publishers trust in your content. On this page, we will explore how you can get quality backlinks in 2020. 

Strategies to getting backlinks in 2020

There are different techniques to get backlinks to your website, but most of them don’t work. Here is a list of proven strategies you can trust. 

• Serve as a source to bloggers and reporters

The more authority website refer to your website, the better. When these top sites link to your website, Google automatically perceive your website as a top site. One easy way to about this is with HARO (Help a Reporter Out). 

The platform functions simply to connect people in need of sources with your content. It is a great way to build white hat backlinks. Though, there is a lot of work that goes into it, it is the best way to build your backlinks at scale. 

• Create Skyscraper Content for your site

Skyscraper content creation leverages on contents currently doing very well on search engines and social media. The creator then ensures the creation of a better content. In this content creation strategy, your content ranks better than the previous ones, if you do things right. 

• Publish guides

Ultimate guides are always relevant, especially because they can help you generate several backlinks. Guides are always long pieces of writing, which is the major characteristic of anchor content. So, when you write these lengthy guides, other websites writing on similar topics will link to your content. Once the content is relevant and very comprehensive, you don’t even need to do anything more. 

• Build and name a memorable strategy in your niche

In whatever niche you are in, the aim is to establish yourself as an authority. One way of doing this is by coining and naming a unique strategy that makes things work in the niche. Once the primary page you publish this article is relevant to search, people take it up. By naming your strategy, other internet publishers refer and link to it, as a way to further explain to their audience. 

This is a very difficult strategy, but once you can establish this level of relevance, you’d get numerous backlinks to your content. This will make your content rank better. 

• Buy Quality links

Buying links is another easy way to get backlinks to your website. There are different ways you can do this. You can exchange content with other top publishers, or you can simply pay for your content to be published to a top domain. You can then attach a link back to an anchor page on your website.  Want to know how to buy quality backlinks? Discover more.

Final Take

Having good links to your website helps you rank on Google’s Search Result Pages. However, curating bad backlinks can hurt your website. Hence, you should ensure that you work on quality backlinks to your website. The more quality backlinks you have, the better it is for your website.