How to create the perfect tweetstorm?
Have you ever heard of tweetstorms before?
With Twitter, your tweets are supposed to be short and to the point.
With tweetstorms, you're replying to your own tweets and creating a string of tweets to encompass one overarching thought.
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Here's the example.
I created a storm on tools you should use to help you with your SEO.
My first tweet was, to improve your Google ranking, you need to first
understand where you stand. Here's a thread on my
favorite tools that can help. My second tweet was, Use Ubersuggest to check
your site's keyword rankings.Type in your domain, and
you'll see a list of keywords that you rank for organically. And then I went on to talk about
how you can use Google PageSpeed Insights.
Then in the next tweet,
I talked about MxToolBox Domain Health Report tool to check for major issues in
five different categories: general site problems,
blacklist, mail server,web server, and DNS. Then I tweeted about FE International's Website Penalty Indicator tool. And you can use that tool to check if you penalize by one of
the major algorithm updates.Lastly, I talked about Google Search Console and how it can show you how
Google sees your website to some extent.
Now, with this tweetstorm, in total, it contained six tweets. It had 72,556 impressions,
667 likes and 215 retweets.It had 72,556 impressions,
667 likes and 215 retweets. I used tweetstorms numerous times and here's what I learned
if you want to create great tweetstorms that go viral.
Number one.
You need to talk about a topic that peaks people's interests. You can use tools like
Ubersuggest to see what's popular. Just type in a keyword or
string words into Ubersuggest to see what's popular.Usually if something's popular, that means people want to learn about it. Hence if you tweet about it, chances are people will
want to like it, share it or talk about it, assuming it's good. And if people want to
learn about something, it will show up in Ubersuggest,
as it breaks on what's popular, based on what people are looking for, and it's basing it off of Google searches.
Two.
Your tweet storm needs to contain at least five tweets. I found that when you have
at least five to 10 tweets, it tends to do well. You can add more. But having two or three tweets together, really isn't a tweetstorm.
Three.
Include any stats and data points. Anything that you can show or provide that backs up your points
that you're trying to make just brings more credibility.Plus people love retweeting stats.
Four.
Be sure and concise. If it takes you five lines to get your point across, something's wrong.
Each tweet in your tweetstorm needs to be impactful and be useful as a standalone tweet so people can retweet it and like it. If you follow those four steps, your tweetstorms will do well. Now, if you need help with your Twitter or even social media marketing, check out my ad agency, NP Digital. If you have any questions on tweetstorm, leave a comment below, I'm here to help.