How to Use Podcast Guest Appearances to Win More B2B Sales - An Overview

Inspire them to open the e-mail The goal of the headline is to get them to open the email and read your pitch! Keep it great and simple, and to the point: 'Prospective podcast guest?' works well Now, get their attention Now that they've opened the email, you require to get their attention: State hi Use their name If you have a shared connection discuss it.

Inform them you desire to be a visitor on their program Develop trust and encourage them to keep reading The host will get a lot of pitches, so you need to construct trust asap. Quickly bullet explain a few key things to help demonstrate competence in your field. You're not trying to boastyou're simply helping them to see that you're not a random individual or fan, so that they keep on reading.

Do them one by one, and follow this pattern: Strategize the topic idea Demonstrate how it connects to you and the host Program it would help the audience Break down what you would cover rapidly Link it to any previous material that they might have Repeat those steps for 3 to 5 concepts amount to.

Remove objections Now you've offered them some concepts to think of, it's time to remove any objections that they might have. Normally this will be 2 things: Disinterest in the subjects you've recommended, or Issue about your background and experience Stack the benefits How will you assist the show prosper? Discuss Need More Info? will get after you have actually been on the program.

Click send and wait to hear back from them. What to do when they say yes Now this may surprise you, but some people * cough * are not that well arranged. I've had fantastic actions from substantial podcasts who want us to be on the program, just to invest weeks of back and forth trying to arrange a date.