How to Use Content Syndication to Increase Brand Awareness and Drive Traffic to Your Website
Content syndication is a marketing strategy that involves republishing your own blog posts and other online content on third-party websites. It is a great way to increase brand awareness, drive traffic to your website and turn leads into customers.
Benefits of Content Syndication
One of the best benefits of content syndication is that it allows you to reach an entirely new audience without having to create additional content. This can help you build trust and establish yourself as an authority in your field. Additionally, it can be a great way to generate extra revenue as well!
It can also be a valuable tool for B2B marketers to expand their reach and generate new leads. In fact, according to Salesbox’s 2017 survey, 65% of B2B marketers use content syndication as a core lead generation tactic!
There are many different ways to syndicate your content, but here are some of the most effective ones:
DIY Syndication
If you’re not willing or able to spend a lot of money on paid syndication, you can still get your content in front of a huge audience by doing the DIY route. Found Here is done by pitching your content to reputable publications in your industry. It takes time and effort, but it’s an excellent strategy for building your content authority and generating leads.
Reputable sites impose strict quality controls that you need to adhere to in order to be published, so it’s important to find those that are relevant to your business. You can also search for websites that naturally syndicate content on a regular basis to increase the chances of getting picked up.
You can also try to get your content featured on major sites, such as CNN, which are known for their high levels of authority and traffic. However, this can be a difficult and expensive process.
The biggest challenge is to ensure that your republished content remains relevant and fresh for the people who see it. In some cases, the republished version of your content may be less valuable than your original piece, which can cause your brand to lose credibility and trust with your audience.
Fortunately, there are some free tools to help you with this. These include the Content Marketing Agency and the SEO Toolkit, which will allow you to automatically optimize your content for search engines and ensure that it isn’t being duplicated on other sites.
This can help you to avoid any potential issues with your SEO and keep your brand safe from Google penalties. It’s important to remember, though, that even if you do get your content featured on a large site, it isn’t guaranteed that you will rank high for your content, so it’s vital to have a solid SEO strategy in place before you begin this process.
How to Syndicate Your Content
To start, you can submit your content to a variety of different syndication partners, including popular blogs and niche-specific platforms. You can also try to target influencers and media outlets that share your specific message with their audiences, such as TikTok creators.
