How to Use Breadcrumbs for Effective SEO

What does SEO mean?

For “search engine optimization,” SEO is the abbreviation that one should use. To put it another way, search engine optimization (SEO) is making a website more visible in search results for keywords related to a company’s products or services on Google, Bing, and other search engines. It is more probable that your business will be seen and attract new and returning clients if your pages appear higher in search engine results.

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Features of Breadcrumbs

• breadcrumbs have been added to search results and are used to categorize information in the results. 
• UX is improved with breadcrumbs.
• Breadcrumbs help people find their way through a page and entice them to look around further. For example, one is interested in learning more about Nestle. If one wants to learn more about Nestle’s rich history, visit their website.
• Boosting the Site’s PageRank
• According to the search engine giant, Google uses breadcrumbs to classify and contextualize content. For the first time, Google integrated breadcrumbs into its search results pages in 2018. Lawyers and restaurants, for example, have numerous regional or state-level pages. Thus, breadcrumbs come in handy.
• According to a case study conducted recently, implementing breadcrumbs helped them break into Google’s top ten rankings.
• If one wants to reduce the site’s bounce rate, they need to make it easier for visitors to find the content. In other words, any section of the site could be an access point. Bounce rates can be reduced using breadcrumbs since they provide a new approach for users to explore the area.
• Visitors should be allowed to spend more time on the property.
• Bounce rate significantly impacts SEO audit services, even if it isn’t directly linked to rankings. Breadcrumbs may be able to help you improve your user experience if you have a high bounce rate. Because shoppers are less likely to return to Google and land on a different shoe website, this is a win-win situation for Zappos. Adding breadcrumbs and other changes to a site had an impact, as evidenced by a case study on Moz. The number of sessions has increased considerably in a short period.

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There are several different kinds of breadcrumbs

• Breadcrumbs Based on a Hierarchy (a.k.a., Location-Based Breadcrumbs)

These are the most frequent breadcrumbs for guiding visitors back to the home page. For instance: SEO Guide is located at the bottom of the page in the Resources section.

• Breadcrumbs Based on Attributes

To display to the user what attributes, they have selected. This is widely used on e-commerce sites. When it comes to examples: All Categories > Women’s Hiking Shoes >

Breadcrumbs are based on historical events similar to a browser’s history, showing users which other pages on your site they’ve viewed. 

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