How to Set Up Auto Reply on Instagram DMs

If you manage an active Instagram account, answering the same questions in your DMs can quickly become repetitive. An automatic reply lets you acknowledge new messages even when you’re busy or away from your phone.

Instagram’s Instant Reply feature is available through Meta Business Suite and takes only a few steps to set up.

Setting Up Instant Reply

First, make sure you’re using a professional Instagram account and that it’s connected to Meta Business Suite.

Open Meta Business Suite, choose your Instagram account, and go to Inbox. From there, open Automations and select Instant Reply.

Choose Instagram as the messaging channel and turn on Instant Reply. You can then write the message people will receive when they contact you.

A simple message is usually enough:

«Thanks for reaching out! We’ve received your message and will get back to you soon.»

Save the changes when you’re finished. You can return to the same settings whenever you want to change the message.

Keep the Message Simple

Your auto reply doesn’t need to sound formal or overly detailed. A short, friendly message works better and gives people a clear idea of what happens next.

If you usually reply during certain hours, you can mention that as well. Just avoid promising a response time you may not be able to maintain.

Managing Instagram also means dealing with other everyday tasks. Canva works well for creating graphics, Later is useful for organizing content, and Google Analytics provides insight into website visitors. When you need to keep an Instagram Reel, photo, or video for content reference, Linkdownloader is another handy option.

The best setup is one that takes care of repetitive tasks without removing the personal side of your account. Let the automatic reply handle the first message, then respond personally when the conversation needs more attention.