How to Run Ads on Telegram: A Complete Guide
Telegram has become one of the most popular messaging apps, with more than 800 million monthly active users. If you want to market your business, brand, or content, ads telegram provide a great chance to reach an international audience.
Unlike other platforms, Telegram’s ad system is designed to be privacy-focused, non-intrusive, and displayed only in public places channels with over 1,000 subscribers. This guide will walk you through the way to run ads on Telegram effectively.
1. What Are Telegram Ads?
Telegram Ads are sponsored messages that appear in large public channels with no less than 1,000 subscribers. These ads:
Have a 160-character text limit (no images or videos).
Include a clickable hyperlink to an external website, channel, or bot.
Appear only in large public channels (not in private chats or groups).
Maintain user privacy (no personal tracking or targeted ads).
2. Benefits of Advertising on Telegram
Massive Audience: Reach millions of active users globally.
Privacy-Focused: No personal data tracking, so that it is a trusted platform.
Cost-Effective: You only pay per ad impression.
High Engagement: Telegram users are active and engaged, making ads effective.
3. How to Run Telegram Ads (Step-by-Step Guide)
Step 1: Create a Telegram Ad Account
To start, go to the Telegram Ad Platform at ads.telegram.org and log in with your Telegram account.
Step 2: Set Up Your Ad Campaign
Choose the Target Language & Region
Select the text and country in places you want your ad to appear.
Create Your Ad Message
Write a short and engaging text (max 160 characters).
Add a call-to-action (CTA) like “Join Now” or “Learn More.”
Include a url to your channel, bot, or website.
Select Target Channels
Telegram ads appear in public places channels with 1,000+ subscribers.
You can decide specific topics relevant to your business.
Step 3: Set Your Budget & Bid Price
Telegram Ads work on a cost-per-impression (CPM) model.
The minimum budget to operate ads is €2 million ($2.1M), so that it is suitable for large businesses.
You bid per 1,000 ad impressions (higher bids progress placements).
Step 4: Submit & Launch Your Ad
Review your campaign settings.
Click Submit for Review (Telegram will see if your ad follows the policies).
Once approved, your ad will start appearing in large public channels.
4. Alternative Ways to Advertise on Telegram (Without the €2M Minimum Budget)
If you don’t have a big budget, you are able to still market your business with such methods:
1. Promote in Public Channels
Collaborate with Telegram channel proprietors to post ads or sponsored messages.
Find popular Telegram channels related in your niche.
2. Use Telegram Bots for Marketing
Create automated bots to activate users, answer questions, or provide promotions.
Many businesses use Telegram bots for customer service and product recommendations.
3. Create Your Own Telegram Channel
Build a residential district around your company.
Share valuable content, updates, and promotions to get followers.
5. Tips for Running Successful Telegram Ads
✔ Keep Your Message Clear & Concise – You only have 160 characters, so make every word count.
✔ Use a Strong Call-to-Action (CTA) – Encourage users to sign up, visit, or buy.
✔ Target the Right Audience – Choose relevant channels and languages to maximise engagement.
✔ Track Performance – Analyze impressions, clicks, and conversions to optimize your ads.
Running ads on Telegram is usually a powerful way to reach an incredible number of users, especially if you have a big budget. However, if you’re your small business or startup, alternative marketing techniques like sponsored posts, bots, and organic growth can nevertheless be highly effective.