How to Rent Email Lists to Increase Profits
The decision to rent email lists is one of best decisions a niche marketer could ever make. However it is also one of biggest expensive. Without having an understandable understanding of how these leads were cultivated, nurtured and eventually in some cases beaten into submission via email spamming, it is hard to know if your investment is going to yield any tangible ROI at all. In this article we are going to shed some light on exactly how the renting of email lists should be done in order to reap the full benefits and ROI.
If you are a niche marketer who is just starting out, there are several ways you can get started with email list rental. One way would be to use a free ezine advertising platform like Mailchimp. Sign up for their free account and upload your opt-in form. Once your form goes live, start promoting relevant products related to your niche. Most Mailchimp account users have preferences in the list type they prefer, which means you won't end up with a massive opt-in list sent directly to spam mailboxes. Keep in mind that Mailchimp isn't considered a spamming tool so your subscribers will still receive their regular newsletter, but you will no longer be sending out unwanted bulk emails.
When it comes to buying email lists you will most likely use two main options. You can either buy individually or buy a package of multiple lists from one provider. While this method may cost slightly more than purchasing individual emails individually, you will have more email list to work with and can use your time to do other things. When you rent email lists, it is usually recommended to buy a package deal. This will cost you around $20.
When you purchase email lists you can get them in various ways. The most common way is to purchase your lists from a bulk supplier. Bulk suppliers usually offer you multiple lists at a discounted price since they make a large number of copies of the same product. You can then resell the esps individually, which will cost you about 50% less than what you would pay for a single one.
Another way is to buy email list from a web site that sells bulk subscriptions. These sites typically provide the esps you need at a discount since they earn their money by selling the addresses. They pass some of these savings on to you, the list owner, meaning you will have fewer costs and you will be able to focus your attention on growing your business and increasing customer satisfaction.
If you are going to try to buy email lists, there are a few things you should keep in mind. Do not purchase lists from bulk suppliers because this will increase your costs. Do not try to send emails to recipients who have not expressed an interest in receiving your product. Also, when you rent email lists, it is a good idea to get an opt-out form on all your emails so that the recipient does not end up entering their information again, only to find that they no longer have an interest in receiving your products.
Bounce rates are important indicators of whether or not your email marketing campaign is effective. Bounce rates are the percentage of recipients who opened and read their emails but did not click through to your website. Buying email lists is a great way to drive more bounce rate numbers, but if you do not target your subscribers with your emails you may not get many sales. In order to get the largest amount of sales, you should send your emails to recipients who have expressed an interest in receiving more information from you.
Email marketing emails are not cheap, but they are effective and can save you lots of money on advertising. You can buy email lists relatively cheaply from many sources online. Once you have an email list you can market new products and services to these same customers repeatedly for as long as you want. The cost is often less than one cent per email, depending on the number of subscribers on your list. So while you are paying less to start up and maintain your email list, you can sell more products and services to your subscribers and generate more profits.