How to Rent Email Lists Using Facebook and Google
Rent email lists can be a fantastic way to market your products, services, and promotions. In this article we will compare and contrast the cost and benefits of rent-to-buy lists versus buying an email list. This is the age of social media. Everyone knows someone, somewhere that might be interested in what you have to offer. So, if you have something that would make good content for a viral marketing campaign, consider renting an email list.
Email lists have long been considered to be one of the best ROI tools for email marketing . However, many new marketers are still struggling with how to go about building their lists and getting the most from their efforts. I've written these pieces to help the newbie's understand the basics and maximize their online marketing efforts. Let's get started.
First, lets talk about the differences between a purchased list vs. a rent list. You see, purchased emails are sent to your leads by a company that owns the list. They do not share it with other marketers. They will only send emails to leads within their group or influence.
On the flip side, rent to buy email lists are more flexible. The person who owns the list can send emails to anyone they choose and the subscriber does not need to agree to receive those emails. It is up to the person to opt-in to the list if they choose to. If they do not, no one will ever know.
There is one major difference between these two lists that will affect how you use them. When you buy email lists, you pay a monthly fee to a list service that owns the emails in your database. When you rent, you only pay for the episodes that you wish to share. This means that you can only delete emails once you have gone through the entire show. If you do not wish to view past episodes, you will have to pay for a subscription to a service that offers you access to the episodes.
That brings us to another important difference between purchasing and renting email lists. You see, when you own an email list, you have access to the list at any time you like. However, when you make a purchase, you have to make the payment before you can use the email list rental service. The process of doing so may include a Facebook or Google check-in as well. This means that if you did not create the Facebook or Google account on your self, you have to ask for these accounts from your guests.
The bottom line is that when you decide to rent, you have two methods to get access to the email service. One way is to pay for it ahead of time with your credit card. The second way is to make a request for it with your guests directly. The latter option is less time consuming and more convenient. Just be sure to request the copies of the email lists you want to put in use through the email service, either through Facebook or Google. Once you have done this, you have officially started the process of renting and sharing your email lists.
Renting lists through Facebook and Google is pretty straightforward and all you have to do is follow the instructions provided by the service. As mentioned before, make sure to ask your guests for their email addresses beforehand, because the service won't ask for it if you do not have it ready in advance. Once you have the necessary information ready, you are good to go. All you need to do next is pick out which groups you would like to send your promotional offers to. You can either do it through Facebook's notification or through the individual links provided on each promotion. With those steps alone, you have pretty much cut your learning curve in half.