How to Rank Higher on Google in 2024: 15 SEO Tips To Conquer Search

Most of those visits, according to SimilarWeb data, are spent on search engines and social media platforms. While analyzing their site, I realized that because they were a service area business, they didn’t have their address listed anywhere on their site. Although that might sound odd at first, it is actually a very common mistake among service area businesses, as they don’t have customers come to their location.

The links on your website must be placed strategically, and you must ensure that all the links are working properly as well. Many websites out there unknowingly use vague and elusive anchor texts to link to other pages within their site. Obviously, the auto-generated ones won’t be as effective for your site as the ones you have properly crafted.

Through all of these changes, keywords still remain one of the easiest and most effective ways to improve your site’s SEO. By using this tool you can discover useful insights on your high-traffic keywords. The next step will be creating a unique SEO strategy for your business. Based on the data you gather, you may decide to only use keywords with a lower competition or where it’s clear a user is trying to buy something. I’d recommend tracking your keywords on a weekly basis if you’re in a highly competitive industry.

Do your on-page SEO

For instance, if you’re in Chicago and you search “football”, Google will most likely show you results about American football and the Chicago Bears first. Whereas if you search “football” in London, Google will show results about soccer and the Premier League. If Seo search for trending keywords, our systems understand that up-to-date information might be more useful than older pages. This means that when you’re searching for sports scores, company earnings or anything related that's especially new, you’ll see the latest information. To return relevant results, we first need to establish what you’re looking for ー the intent behind your query.

Keyword Difficulty: How to Estimate Your Chances to Rank

You’ll probably recognize most of these because you already optimized your webpages around these exact keywords. Lastly, add visuals, videos, charts, screenshots, or any useful visual content you can to your page. You also want to structure your page so it’s easy for people to find what they’re looking for.

Internal links are very easy to create and, unlike backlinks, you don’t have to wait for other third-party websites to link back to your content. Ideally, you should place the internal links toward the beginning of the web page. This can also help to improve your bounce rate which is also good for search result rankings.

So if you had an outstanding resource about SEO, I might consider adding it to that page. That’s because resource pages are pages that someone created to link to the best stuff on a given topic. Explore the largest, fastest, and freshest backlink management tool. Then you can reach out to them and ask them to link to your relevant page instead. But when we got this infographic in front of the right people, they were happy to embed it on their blog. I could also create a completely new page optimized around that keyword.

You need to align your page with search intent to stand the best chance at ranking. If you want to rank your homepage, read our guide to homepage SEO. If you run a local business and want to rank in local search, read our guide to local SEO. Google uses tons of ranking factors to figure out where to rank your page. But some of these factors are harder to influence than others. So, expect some volatility in your rankings, especially if you rank outside the first page.