How to Maximize ROI with Goat Agency Services
Our award-winning campaigns are performance driven as we guarantee results for every campaign. We are the leading performance-based influencer marketing agency with offices in London, New York and Singapore. Advertising agency WPP has further established itself in the social media space by acquiring the influencer marketing goat agency services.
Goat agency becomes the latest in a series of acquisitions that form part of WPP’s accelerated growth strategy and focused M&A approach. These include 3K Communications, Fēnom Digital, Diff, Passport, JeffreyGroup and Newcraft in the last six months alone, in addition to the acquisition of influencer marketing agency Village Marketing in February 2022. With over 20 years of combined expertise in marketing, brand development, and strategic planning, Flying Goat Agency is dedicated to empowering businesses nationwide with innovative growth solutions.
Goat agency strategy starts with developing objectives with the client, whether that’s in sales, campaigns or awareness. Then they discuss the guaranteed set of deliverables, which could include number of influencers, how much content produced on each platform, total impressions or engagement and views in the media plan, Cooke explained. The team uses its CRM to pick influencers, and they typically work with about 80% existing influencers and experiment with another 20% of new influencers. The FTSE 100 firm bought Goat, a social media-focused agency based in London’s Millbank Tower, for an undisclosed sum to merge with its influencer marketing arm INCA. Adding The Goat Agency would boost WPP's expertise in producing content for social media.
S4 is a marketing agency that was set up in 2016 by WPP’s ex-boss Martin Sorrell after he resigned from the company amid misconduct allegations which he denies. The growth of Goat has been phenomenally fast, from 3 to over 100 people, 4 locations and maintaining company culture has been a true challenge. Being nominated as Agency of the Year when just two years ago we were named Young Agency of the Year is a recognition of the exciting, crazy and unique journey we have been on with our clients and our team. Our work with tops brands including Formula E, the Cricket World Cup, UEFA, the FA, Lidl’s World Cup Campaign, Nico Rosberg and many others has helped us stand out from the crowd as we deliver innovative sports campaigns.
It's this kind of unconventional collaboration that proves how smart, creator-led marketing can entertain, inform, and deliver real results. WPP today announces the acquisition of Goat, one of the world’s leading influencer marketing agencies. Leveraging a global network of influencers to create compelling marketing campaigns.
WPP already has an influencer marketing specialist agency in Village Marketing, a New York company of about 150 people that it acquired last year and integrated into its Wunderman Thompson network. Our client work ranges from short term influencer campaigns for brand awareness and new product launches, to long term ambassador and always-on influencer programmes to build brand love and loyalty. The agency’s successes have provided them with the opportunity to organise campaigns with influencers to promote major brands such as Meta, Tesco, Uber, EA, and Dell. But their newest acquisition brings exciting new possibilities in the future ahead. The acquisition not only marks the next chapter of The Goat Agency and WPP, but it sends a strong message to the industry on the growth of influencer marketing. Our team will bring you their honest opinions, as well as insights, tips and inspiration for creating the most effective influencer campaigns for your brand.
The team created an influencer programme for UK High Street retailer New Look. This meant identifying 125 key fashion influencers, supplying them with a monthly gift card budget and a shopping list made up of monthly trends. Doug, CEO of DJ Fresh Events, has entertained top brands like the NFL, MLB, and MasterCard for 20+ years. As CRO at PlayPals Studios and creative director at Melody Lane Creative, he drives marketing and gaming innovation. We partner with you with our talent and capabilities to create creativesolutions and services to help you uncover new opportunities or overcomechallenges.
As influencer marketing continues to grow and creators become some of the most influential voices online, Goat is leading the way with bold, unexpected ideas. Take their campaign for Arla's Cravendale milk, where they paired Clarkson's Farm star Kaleb Cooper with Rapper and chef Big Zuu. The unlikely duo hosted a birthday party on a working dairy farm, blending comedy with education to bring Cravendale's "Fresher for Longer" message to life.
At GOAT agency services, we become more than just your digital marketing agency, we become an extension of your brand. We target the pain points affecting your bottom line and strategize from the ground up. From big-name campaigns to everyday scroll-stopping content, Goat works with some of the worlds most recognised brands, like Mars, Ford, NIVEA, Dell, Unilever, and Tesco, just to name a few. They deliver everything from influencer-first strategy and discovery to campaign, content, and media execution.
Spencer, a former Connecticut native and Division 1 college football athlete, graduated from the University of South Florida. Now based in Tampa, FL, he has built a career as an entrepreneur and digital marketing expert, leveraging his competitive drive and business acumen to help brands grow and succeed. GOAT agency services has a positive reputation among its clients, reflected in its reviews. This feedback underscores the agency's commitment to delivering high-quality and impactful marketing campaigns. Adviser to The Goat Agency, a social media and marketing agency, on investment from Inflexion. The acquisition comes as WPP tries to shift away from traditional advertising models and towards new methods of reaching consumers amid the growing importance of social media and internet marketing.
Hugo is keen to point out that the agency is the only one he knows of in the “influencer space” that can guarantee clicks and engagements. “Everything is worked out mathematically before the campaign starts,” he says. Streamline your customer relationship management with tailored CRM workflows that improve efficiency and responsiveness. Our optimization strategies ensure that your CRM system works seamlessly to enhance customer interactions and drive sales growth. Strategy makes the connection between your business goals and your customers’ lives.
Our services include end-to-end influencer marketing campaigns, social media strategy, paid social, content production, and social commerce. WPP said the acquisition will create the sector’s ‘first truly global influencer marketing agency’ with chief executive Mark Read saying the area was ‘a key growth priority for the industry and for WPP’. The Goat agency services, a global influencer marketing agency part of GroupM Nexus, was struggling with an inefficient payment process for influencers in the Nordic market. The agency was facing an expansion of their services while manually processing between 20 to 40 individual invoices monthly - a process that was requiring two stakeholders every month to complete, not including the reconciliation and bookkeeping. This manual process of paying influencer invoices, led to long wait times of over 30 days for influencers to receive their payments after completing their work.
Their emphasis on data-driven strategies and global reach likely resonates well with large, sophisticated marketing teams seeking reliable and effective partnerships. The Goat Agency was one of the first agencies to harness the power of influencer marketing for brands. Founded in 2015, we’re now the world’s leading influencer marketing agency, and have delivered thousands of campaigns for brands across Instagram, TikTok, YouTube, Twitch and more.
Our experienced team offers a diverse range of customizable services and packages, meticulously designed to meet the unique needs of each client. Whether you’re a small business owner looking to take control of your marketing efforts or a larger enterprise seeking advanced strategies and seamless execution, we deliver tailored solutions that drive results and elevate your brand to new heights. GOAT agency services specializes in influencer marketing, employing a data-driven approach to create and manage campaigns. They use proprietary technology to track, analyze, and optimize the impact of their campaigns across various sectors.
I talked to Harry live from his 26th floor balcony in the baking hot sunshine and as usual, he’s cool as a cucumber spitting out tonnes of tips and tricks about how you can get the most of of your social media and influencers. Since its founding, Goat has tracked the performance of over 50,000 influencer channels and over 250,000 pieces of content. In 2021, Inflexion invested in Goat through its Enterprise Fund to support its continued growth and international expansion. The transaction represents a successful first exit for Inflexion’s Enterprise Fund V.
With a traditional advertising company such as WPP investing in influencer marketing, this could be a sign of what’s to come, as the industry takes the channel more seriously and can see the potential it brings. Susan Hallam (MBE) is the founder of strategic digital marketing agency Hallam. In this podcast we discuss the latest in digital marketing from the perspective of someone who has been championing its rise for 20 years. Now in this transitional period of her career which sees her hand over the reins of Hallam, we discuss her other passions, honours and finding fulfilment beyond the agency life. Inflexion is pleased to announce it has agreed to sell its investment in The Goat Agency (“Goat”), a global market leader in social media marketing, to WPP, the world’s largest marketing and communications company. This marks the first exit for Inflexion’s Enterprise Fund V, its lower mid-market fund.
Covering AI, Data, CRM, Email, Automation, Digital Transformation, Content, Analytics, SEO, Affiliates, Social Media, Community, eCommerce, Omni-channel, Video, Communications , CX and more! About GP BullhoundGP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 13 offices spanning Europe, the US and Asia. Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises.
“Having been approached by many PE investors, we challenged the team to deliver a better fit of investor on better financial terms, within a very short time horizon. Goat is now able to continue its spectacular growth by focussing on clients without distraction, and I know we have found the right partner in Inflexion. We couldn’t have done that without them.” Arron Shepherd, Co-Founder, The Goat Agency. Social apps like TikTok have also risen as a place for influencers to thrive, as consumers embrace more user-generated content from creators — as opposed to produced and scripted content from brands.
Founded in 2015, goat agency services is a social media marketing agency focused on helping big brands to use influencer marketing effectively. It couples a data-led approach with deep industry insight to help large blue-chip corporates such as Dell, King and Tesco, reach niche audiences at scale through the use of influencers. Goat is headquartered in London, with 112 staff split between the UK, US and Asia. The business has grown rapidly since foundation with revenues growing at over 60% per year. Slaughter and May advised Inflexion Private Equity Partners and the founders of the Goat Agency on its acquisition by WPP plc.
The private equity firm Inflexion became a minority investor in the agency in 2021. This free resource is created and managed by an editorial team based in San Francisco, CA. It’s almost became a soap opera where people are tuning in to find out what’s going on with the Goat crew every single day.
We partnered with them to rebuild their online presence from the ground up—creating an engaging, intuitive, future-ready platform that captures the scale, personality and creativity of one of the biggest names in the game. Having identified Inflexion as a preferred partner the team helped structure the deal and project manage the process through to a successful completion within just 5 weeks from meeting the company, delivering an excellent outcome for the owners. Bayer’s programmatic and digital lead shares how the brand is pushing past silos and redefining what effective retail media looks like.
While some agencies primarily use their own technology, integrating additional external tools and software can also enhance agency services and deliver optimal results for their clients. Some additional external tools that may be used include Influencer Hero, CreatorIQ, or Grin. For example, Influencer software Influencer Hero enables agencies and brands to identify influencers using advanced search filters, manage campaigns through CRM, track UGC content, analyze campaign results, and more. We’re a purpose driven digital marketing agency; working with clients that positively impact environmental and societal issues and want to further their reach online. Talk to us about how our digital marketing expertise can build awareness of your organisation and increase its positive impact on the world.
We develop your content marketing strategy, create and post great content (blogs, articles, infographics), and help you manage your new leads. Goat agency services can amplify authentic content by showcasing real-world examples of successful influencer campaigns. This approach builds trust and credibility, demonstrating the effectiveness of their data-driven influencer strategies. Similarly, Influencer Hero provides robust options with their features like influencer search, outreach, influencer analytics offering additional resources for agencies and brands exploring comprehensive digital strategies.
WPP is also targeting the use of technology such as artificial intelligence (AI) in the industry, with Read saying last month AI was ‘fundamental’ to the future of the business. Advertising giant WPP has snapped up a marketing firm whose co-founder had criticised its strategy as ‘not fit for purpose’. The Goat Agency was valued at $40.78 million in 2018, when it raised a seed round led by Revolt Ventures.
Get a demo and discover why thousands of SDR and Sales teams trust LeadIQ to help them build pipeline confidently. In recent years, Adweek recognised Goat as Europe’s fastest-growing agency while The Drum awarded it Social Media Agency of the Year and LinkedIn named it one of their top companies. Having already expanded to New York, Hugo hopes to add offices in Amsterdam, Singapore and Berlin to its London base by the end of the year. Hugo, along with fellow co-founders Arron Shepherd and Nick Cooke, made the decision right from the start to channel profits heavily into recruitment. “Our biggest area of capital investment is always in our staff,” he says.