How to Hire Your First SEO Expert and Build a Search Engine Optimization Strategy

What is SEO, Why Should You Invest in an SEO Expert, and How to Find the Right One for You?

What is SEO?

SEO is the acronym for "Search Engine Optimization." It is the process of optimizing your website so that it appears higher on search engine results pages, so that you are more likely to be found by people who are looking for your products or services online. If you're not at the top of the search results, you're not going to get a lot of traffic.

Why should you invest in an SEO expert?

The truth is, if you're going to compete in a digital world, you need to invest in an expert who knows what they're doing and has the skills, knowledge and experience to help your website rank better.

Step 1 - Define Your Goals & Objectives

The first goal of the online marketing strategy is to increase the number of visitors to the company's website. The second goal is to increase the number of people who sign up for the company's email newsletter. The third goal is to increase the number of people who sign up for its RSS feed.

Objectives

Increase visitors to website:

SEO, SEM, blog posts

Increase subscribers to email newsletter: email marketing, social media

Increase subscribers to RSS feed: RSS

Step 2 - Establish & Manage Your Budget

It doesn't matter if you are a new or established business, every business needs to be visible on the internet. As such, it's important to invest in an affordable SEO service so your website can rank well in search engine results pages.

SEO is important for all businesses, but many don't have the budget to hire an expert. Fortunately, there are affordable SEO services that can help you get high rankings without breaking the bank.

Step 3 - Know the Technologies or Services that you Need on your Team

SEOs provide a variety of important services for businesses. They are responsible for marketing, content creation, and SEO. This includes managing the quality and flow of content on the website. SEOs also have a hand in creating ads, such as Google Adwords or YouTube Ads, to help bring in traffic.

Step 4- Identify the Type of Content You Will Need to Create & Promote Online

Successful content marketing is the backbone of most successful companies. The number one way to generate traffic and leads for your business is by producing high-quality content that solves a specific problem. This article will teach you how to create successful content that converts readers into customers.

Step 5- How To Find the Right SEO Expert for Your Business

SEO is short for Search Engine Optimization. SEO is the process of improving the visibility of a website or web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results. You can find an SEO Expert by checking out their work, seeing who they have worked with, and looking at their social media accounts.