How to Get Started as an SEO Reseller? (and Why You Should)

'I have a great product that none of my competitors have. I have a website too, but my traffic and ranking are too low. Can your agency help me?'

No two business owners may say this word-by-word, yet the underlying sentiment rings a bell with the plight and frustration of most business owners searching for their mark in the online world. 

As one digital marketing expert says, 'Good SEO takes time, just like it takes time to sell a good product or service.  People do not buy products or services on face value alone. Even John Augustus Roebling had to make 21 elephants walk across the Brooklyn Bridge to prove people that it was safe.'

Success in SEO is never an overnight affair. It needs a long-term plan with ample scope for continuous learning and improvement. While SEO Reselling platforms have made SEO less stretching and business more profitable for agencies, let us first delve deeper into the necessary elements for SEO success. 

The Key Elements for SEO Success:  Try, Analyze, Optimize, and Repeat 

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There is no secret ingredient to SEO success. The SEO rules are the same for everyone. However, success depends primarily on link product or service value with potential intent queries on the search engine. 

In simple terms, it means ranking for the keywords the particular business's potential audience is most likely to search online.

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Again, keyword (website) ranking depends on several factors, some static and some dynamic. Here are ten crucial SEO ranking factors: 

• Keyword Research
• User Intent Analysis
• Secure and Easy-to-Navigate Website
• Technical optimizations such as Page load speed, Mobile-friendliness, Code-quality, Schema.Org Markup
• Domain Age, URL, and Authority
• Website Content Optimization for SEO
• Link Building and Indexing 
• Local SEO Optimization (NAP, Business listings, Online Reviews, etc.)
• Social Signals and 
• KPI and Reporting

The above are just a few crucial on-page SEO practices. Tons of other factors must be taken into account if digital agencies have to put their client's business on at least the first page, if not at the top of SERP. 

Most importantly, all these on-page SEO ranking factors must be continuously evaluated, reported, and optimized for better results. Even if the top SERP rankings have been achieved, SEO can never stop. It has to keep moving.

If SEO is so Difficult, Why Bother Doing it for Clients?

Because SEO is at the heart of the digital business!

 It's the steering wheel without which no online business would be able to reach out and engage with their potential and existing customers. 

Is There an Alternative to SEO?

No, there is no alternative to the business benefits of SEO, and that is why SEO remains priority number one in digital marketing. Other digital marketing services either revolve around SEO or work in a symbiotic relationship with SEO.

SEO will exist as long as online search exists! 

And, 'search' my friends, is essential to the whole experience of being human, whether in the online or offline world.

However, digital agencies can act smart and choose a new agile and flexible way of delivering SEO services to their clients. 

Being an SEO Reseller

"People don't know what they want until you show it to them."

The above quotes by the visionary Apple co-founder Steve Jobs truly summarize what SEO reselling is for digital agencies and entrepreneurs. 

SEO reselling allows digital agencies and new-age marketers, the one thing that they always wanted and wished. That is the time to focus more on selling and marketing. With SEO reselling, they get this and much more. 

What is SEO Reselling?

SEO reselling is a partnership in which a digital agency outsources all of its client's SEO requirements to a more qualified and experienced SEO solution provider. Most SEO service providers are white-label, which means a digital agency is free to sell the SEO services as their own.

Any client query, issue, or requirement will be taken care of by the service provider. The SEO reseller is only responsible for ensuring client expectations are satisfactorily met and focus the saved time and resources on business growth. 

How SEO Reselling Works?

SEO reselling works on a straightforward SEO business model. Depending on the clients' SEO needs, a particular agency offers the client multiple SEO plans or packages. Once the client decides on a reseller program, it is the accountability of the SEO service provider to deliver on all agreed SEO goals and objectives.

The agency has only to worry about marketing and selling the SEO services while all underlying work is the responsibility of the SEO service provider. The agency purchases SEO services at a wholesale rate and sells it forward at high retail costs with considerable profit margins. 

Over time, as clients see desired SEO results, they are naturally enticed to opt for other digital marketing services, further boosting the agency's revenue and profit. 

There are now white-label SEO solution providers like DashClicks, which have further simplified the entire reselling process. Through an automated and fully white-labeled platform, DashClicks makes client onboarding, information gathering, analysis, and KPI monitoring click-easy. 

Moreover, DashClicks never charges a fee until and unless an agency has sold a service to a client.

Getting started as an SEO reseller never was and would never be so easy!

SEO Reselling Benefits

Here are some of the significant benefits of SEO reselling:

• Cost-effective and readily available SEO
• Access to best SEO tools and practices
• Increase in brand value and market reputation
• Valued client-agency relationship
• Higher returns & profits

Finding the Best White-Label SEO Partner

You don't have to search far and beyond to find the best White-label SEO partner. A simple Google search will give a list of the top-rated white label SEO providers. However, some essential things that you must consider are the SEO pricing plan, the fulfillment services, accountability, and the credibility of the service provider.

A good litmus taste would be to the Brooklyn Bridge model. But you don't have to start with 21 clients and see how the journey pans out. Instead, start with one client and scale if the results are in line with your expectations.