How to Find and Test New GEOs

Any arbitrageur must be able to master new GEOs. The reasons for changing regions can vary, from audience burnout to seeking new experiences.

But where to find ideas for promotion in a new country?

In this article, we explore how to choose profitable GEOs and where to find promising hypotheses for future campaigns. We also provide some tips for initial tests in new regions.

Choosing Profitable GEOs for Launch

Before mastering a new GEO, you need to choose it correctly.

Here’s what to pay attention to:

1. Experience. If you already have experience working with certain GEOs, you understand the local audience and demand, then it's better to choose those countries. The more experience you have, the higher the chance of a profitable launch.
2. Awareness. Perhaps you know a lot about daily life in some countries. This is also a plus when choosing, as the more you know about the specifics of a GEO, the more comfortable it will be to promote.
3. Budgets and Tiers. Determine your budget and assess which Tier you will be targeting. Tier-1 requires several thousand dollars, while Tier-3 requires several hundred. It is important that the budgets are enough for tools, tests, and traffic purchases – if you make a mistake in choosing, you can forget about a comfortable launch.
4. Volumes. Assess the audience volumes in the chosen GEO. The fewer users in the region, the faster the campaign will lose relevance.
5. Offers. Check if there are suitable offers and affiliate programs with comfortable conditions for the chosen GEOs. If you already have a converting offer but the previous GEO has burned out, it makes sense to choose an alternative GEO in the same vertical, rather than changing the entire campaign.
6. Relevance. If the GEO is popular among arbitrageurs, it means it is profitable. To assess relevance, talk to your manager and other arbitrageurs. Also, check the advertising dynamics in SPY services. In general, Asia, Eastern Europe, and Latin America show the most relevance for nutra.
7. Problems. In the nutra vertical, it is important that the user has a clear need. Find out if the audience has treatment problems – for example, negative statistics or underdeveloped healthcare suggest that the GEO is suitable for nutra.
8. External Factors. Evaluate the news in the chosen GEO to learn about local events. For example, an epidemic outbreak helps promote certain offers, while wars or natural disasters reduce the chance of conversion.

Use these indicators to choose a comfortable GEO for launch. Choose by elimination – define your requirements and capabilities, then cross out unsuitable GEOs from the list.

There is also an easier way to find relevant offers and GEOs – just write to the MetaCPA manager! He is aware of all changes in the arbitrage market and will always help with finding profitable GEOs and offers.

And when the GEO and offer are chosen, you can move on to generating ideas!

How to Find and Formulate Ideas?

Before formulating hypotheses, study the chosen GEO.

Here’s the information that will definitely come in handy:

1. Experience. Talk to colleagues and the manager, check cases and SPY services, evaluate your previous campaigns. Already at this stage, you can formulate the first hypotheses.
2. Solvency. Just make sure that the audience can afford the offer. If the audience has money problems, remember this and offer a discount.
3. Online Activity. Find out on which platforms users spend their time and at what times the highest activity can be seen. Also, check the average internet speed – if it is low, it is better to avoid animations and videos.
4. Values. Find out what your audience values in everyday life. This could be family, good health, attractiveness, the ability to save money, and many other factors – use these as the basis for hypotheses.
5. Authorities. Find out who your audience trusts and who they don’t. For example, these could be politicians, doctors, athletes, media personalities – their opinions can be used in promotional materials to increase trust.
6. Problems. Determine why exactly they buy your offer – for caring for loved ones or themselves, due to virus outbreaks, for disease prevention, or to become more attractive. The more accurately you understand the reason for purchase, the easier it is to create converting creatives.
7. Triggers. Find out what users pay attention to when making a purchase decision. For example, these could be reviews, recommendations from an authority, the ability to quickly or cheaply solve a problem. Use these triggers as calls to action.
8. Seasonality. Evaluate seasonality using Google Trends – the search query statistics will show in which period users search for your offers more often.

In addition, to formulate hypotheses, you need to determine the target audience and traffic sources. To choose sources, find out the popular platforms in the region and evaluate budgets.

To choose the target audience, start from the offer. As a rule, the audience for nutra offers is obvious – for example, for joint pain relief products, target users 50+, and for varicose gel, target women over 30.

If the audience is not obvious, you can ask the MetaCPA manager for help or analyze other arbitrageurs’ campaigns.

And when all the data is collected, just match it and prepare unique campaigns. At this stage, you already have data on problems, mentality, online activity, and other parameters – just use them!

Choose the most vivid and important features. For example, if you find that the GEO has underdeveloped healthcare and low income, you can base your campaign on this – highlight discounts and show the offer as an alternative to traditional treatments.

An alternative example – if family is most important to the audience, you can use a pre-landing page in the form of a blog with a story of a father's treatment from the perspective of his son.

Just gather information and highlight important aspects of the audience’s life – this is usually enough to prepare hypotheses. And when they are ready, you can start testing!

Some Tips for Proper Testing

In this section, we’ve compiled several tips to help you properly test hypotheses and find profitable campaigns:

1. Test Volumes. When selecting the number of hypotheses for tests, consider the specifics of the traffic source. The warmer the audience, the fewer hypotheses are needed for comfortable testing. For example, for major platforms like Google and FB, you need 5-7 campaigns, while for push notifications or teasers, you need 10-20.
2. Budgets. Allocate a budget equal to two payouts per offer for each hypothesis. Adjust this depending on the source – if the traffic is expensive, increase the budget to get sufficient volumes.
3. Analytics. Collect as much data as possible during tests. Connect metrics to the landing page, gather and analyze data on clicks and reactions to ads. Even in case of failure, this data will be useful and hint at which approaches worked better.
4. Changing Campaign Elements. Change different components of your strategy one at a time. If you simultaneously change creatives, landing pages, and ad texts, the statistics will be distorted, and you won’t know which element made the impact.
5. Evaluating External Factors. If there are holidays or local problems in the GEO, wait until they are over. Avoid testing when the audience is not ready to buy.
6. Test Duration. Typically, it takes 3-4 days to test a creative and up to two weeks for landing pages. Don’t rush the tests to gather reliable data.
7. Optimization. After the tests are complete, identify which approaches performed better than others. Prepare similar creatives, adjust the landing pages, and launch the traffic at full capacity!

Conclusion

Finding ideas and mastering new GEOs is an important and responsible process that every arbitrageur faces. Today, we’ve shared how to do this – pay key attention to data collection and use our tips to select profitable campaigns!