How to Design a Successful Business Card

The business card represents the next step in making your small business dream come true. For many potential customers, this is their first interaction with your brand, so make sure it is a positive interaction.

A well-designed business card doesn’t just boost your contact information. This will make you look professional, build trust with customers, and make your small business unique. But before you start distributing business cards to everyone you meet, find out what makes a good business card? How can you make it stand out and ultimately generate more business?

Here are a few tips for you to start designing excellent business cards. If you are looking for quality plastic card printing, you can always turn to us for the finest plastic business cards.

Find the Right Template

Your business card speaks for you and your small business. So, choose a design that reflects your brand. Maybe you're an interior decorator, good at modern styling, and you like clean lines; use simple and concise templates to reflect this. Or maybe you're an outgoing dog walker - use a less formal, brightly colored card to reflect the joy of your business.

Find the Right Font

If you have used fonts or materials on your website or other marketing, bring them to your business card. The font you choose should represent your brand and must be easy to read. All your text must have at least 8 points. However, the most important information (such as your name or company name) can be printed in a larger font, a different font, or in bold. A good rule of thumb is to make your company name greater than 12 points and never use a font less than 8 points.

Determine the Size and Shape

The size and orientation of the business card affect the size and amount of text you can include and make a statement about your brand. Are you a traditional and concise business or a new and bold business? Most business cards are rectangular, about the size of a credit card, and are laid out horizontally. People are familiar with this format, so it is a safe option. But if you want to stand out, consider using squares, rounded corners, or portrait orientation.

Organize your Information

Speaking of information, your business card should provide customers with everything they need to contact you, search, or find you online. In addition to your name and title, add your company name, phone number, website, email address, and social media username. Make sure to include all of this information on your business card so that customers can easily contact you in the most convenient way.

When adding information to a business card template, consider how it is presented. Each piece of information should be clearly distinguished, but can flow seamlessly into each other. You can always adjust the size of the element, move the position of the element, or add extra white space to change the visual flow.

Use Both Sides

Make your business card double the work efficiency of you and your small business. Use the reverse side as an appointment reminder, membership stamp, or as a blank canvas to display information about your business. For example, if you have a restaurant or cocktail bar, please attach a signature dish or drink recipe. Or, you can use business cards as tags for jewelry, clothing, accessories, and other crafts, if you are into that business.

Add Extra Features

Another way to make a business card stick is to turn it into a magnet. This technology is particularly suitable for companies that provide recycling services, such as plumbing, gardening, pets, haircuts, car services, restaurants, etc. Customers will post it on the refrigerator for quick and convenient access to their contact information.

There are multiple options of customizing your business card to best represent your business. Plastic cards, for example, are a great choice if you are looking for something unique and durable. They also can be customized to any design or shape. If you are looking for quality plastic card printing, you can always approach us for the finest plastic cards.