How to Create an SEO Plan Step by Step + Template

Achieve top rankings with high-quality SEO content. should monitor which keyword you’re ranking for, how high each keyword is ranking and track keyword progress as the site is optimized. Your agency should also provide new keyword suggestions to help your site perform well in search results. HigherVisibility hosts several helpful free tools on its site, including an SEO CTR grader, a Search Engine Results Page (SERP) Snippet Optimizer and a bulk keyword generator. You can request a free digital marketing strategy for your business on the HigherVisiblity website. Effectively auditing your website’s content and on-page SEO is crucial for enhancing visibility and rank in search engine results.

It involves ensuring that your website's structure, links, and sitemap are properly set up, so that search engine bots can easily access and crawl your website's pages. A well-structured website with clear navigation helps search engines understand the hierarchy and relationship between different pages. External linking, on the other hand, involves linking to other websites from your own content. When you link to high-quality, authoritative websites, it signals to search engines that your content is trustworthy and relevant.

SEO is Search Engine Optimization

• Monitoring is an often overlooked yet integral part of the SEO site audit process.
• After all, they use this type of language every day and know how to address and correct these issues.
• SEO audit tools are specialized software programs that help streamline this complex process.
• These sites have good content and high-quality backlinks, offering an incredible user experience.
• You’ll need to do an internal website SEO audit into a variety of elements, such as the sitemap, anchor text, and even social media integration.

TryMyUI is another one of my favorite user testing and session replay tools for qualitative analysis and usability testing. It’s a newer one created by the same team that runs CXL Institute and Speero. Fullstory is similarly positioned in the user analytics and qualitative research tool space, but I’d say they differ slightly from the last two mentioned on the list.

When creating internal links, it’s important to use descriptive anchor text that matches the content of the page you’re linking to. This contributes to SEO and facilitates easy navigation for users simultaneously. High-quality backlinks coming from reputable websites in your niche carry more value and contribute more positively to your website’s credibility. In contrast, low-quality backlinks, often from spammy or unrelated websites, can harm your SEO efforts. Both search engines and users see them as a vote of confidence in your website.

The purpose of the review is to identify SEO elements that could hinder the site from being well ranked in the search engines and will be used and adapted throughout the remainder of the SEO project. Identifying strengths involves recognizing the aspects of your SEO strategy that are effective and yielding positive results. This could include well-optimized content, high-quality backlinks, strong organic search visibility, good user engagement metrics, or a solid social media presence. These strengths indicate areas where you can build upon and leverage to improve your overall SEO performance.

All this is on top of the interface's existing AI, which scores on-page metrics and suggests keywords as you write. Beyond the writing stage, Sia can even assist with bulk tasks like translating keywords, grouping keywords into segments, and creating page titles and descriptions en masse. On the SEO analysis end, seoClarity does a lot of what these other tools do. For this specific use case of analysis, Ahrefs and Semrush are a little more robust because they're almost entirely dedicated to it. But seoClarity still holds its own, particularly by adding the kinds of on-page analysis utility you get from audit-centric products like SEOptimer and Surfer. I define an SEO tool as any software you can use to improve some aspect of a search engine optimization campaign.

Site speed and performance refers to how quickly your website loads and the overall user experience it provides. A fast-loading website is crucial for user satisfaction and search engine rankings. Slow websites can lead to high bounce rates, where visitors leave your site without exploring further, and negatively impact your SEO efforts.

Turning audit insights into executable action plans is key to driving SEO results. Determining the goals upfront provides focus for the audit and helps shape the parameters and data gathering needed. Also decide on scope like which parts of the site, pages, countries/regions, languages, devices, etc. to include. • Page Speed – Checks page load times and size optimization to meet Google page experience ranking factors. • Identify problems and issues hurting your SEO – An audit reveals any technical SEO issues, content gaps, optimizations needed, etc. that may be limiting performance.