How to Build Your Company's Online Web Presence

Dave

For business owners who aren’t tech-savvy, it can be daunting to consider building an online web presence. However, it’s simply too important in today’s digital world to ignore. And once you understand the basics of what you need to do to be visible online, it’s not so scary anymore.

Use these digital marketing tips and you’ll be on your way to building a successful online web presence for your company.

Have a Purpose

Everything you do online must have a purpose. It must have a reason. All of your online activities must work together to achieve a goal that you’ve created. Just posting content willy-nilly won’t allow you to effectively build your company’s online web presence.

So before you do anything online consider what you want to achieve. Do you want to increase your visibility online so you get more walk-ins? Do you want to use the web to help you connect with your customers and prospects? Are you only interested in generating new leads to pursue?

Choose an Audience

The second step to building your online web presence is choosing a core demographic that you want to target—the group that will be most likely to buy your products or services.

The more specific you can be about this audience, the better you can target the right people with your messaging. You’ll be able to write your content with your audience’s interests and needs in mind. You’ll be able to integrate SEO keywords that they would use. You’ll be able to post photos and articles that will intrigue this group. Choosing the right audience will allow you to ensure that you’re not wasting your time on activities that no one will be interested in.

Build a Website

If you don’t have a company website already, build one immediately. If you do have one but it hasn’t been updated in years, it’s time to spend some time to make it better. Your website can be your best online marketing tool, but only if it’s effective.

Remember, it will likely be the first interaction that online prospects have with your company, so you need to be able to reel them in with your design and content. It needs to be user-friendly, have ease of navigation, be targeted to your core demographic, have a clear message, have proper SEO configurations, and be mobile friendly.

Have a Blog

Having a blog on your website is an excellent way to build your content marketing strategy. When you post interesting, relevant, and original content on your blog often, you can start to build a following of people who want to know what you have to say. Plus, when you use SEO, your blog will be one of the best ways for you to get a higher ranking on search engines.

Social media can seem like a time-consuming task. Many businesses don’t see the benefits of participating. Social media is very effective for spreading the word about your company, sharing your content, and, most importantly, interacting with your audience. To minimize the time commitment, only join the sites that your core demographic is active on.

Have Patience

Building your company’s online web presence isn’t a quick and easy task. You’ll need to work at it. You’ll need to blog frequently, post regularly on social media, and update and optimize your website often. The more time you can dedicate to your content marketing and your overall digital marketing strategy, the better results you’ll get—but they won’t be evident overnight.

However, if you’re diligent, you will see an increase in revenue from your digital activities over time. You’ll build brand recognition, you’ll start to be known as a thought leader, which will build trust and credibility, and you’ll start to build strong relationships with your customers and prospects, so they’ll be more likely to buy your products or services.

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