How to Ask a Client for a Deposit Upfront (Email Template)

New clients should pay something before you start. Here's how to ask without it feeling like distrust, plus what to say at the finish line.

Asking for a deposit upfront

Standard for new clients. Frame as routine.

Subject: Getting started on [Project]

Hi [Name],

To lock in your spot and start on [date], I take a [X]% deposit ([$amount]) upfront, with the balance due on delivery. Here's the link: [link].

As soon as that's in I'll begin. Looking forward to it.

Thanks,
[You]

Payment in full before final files

Protect yourself at the finish line.

Subject: Final files for [Project] — ready to send

Hi [Name],

[Project] is done and I'm excited for you to see it. As per our agreement, I'll send the final, full-resolution files the moment the balance ([$amount]) clears: [link].

Here's a preview in the meantime: [watermarked/low-res link]. Thanks!

[You]

Project kickoff

Send right after they say yes. Sets the tone and prevents 80% of later friction.

Subject: Kicking off [Project] — quick next steps

Hi [Name],

Great to be working with you. Here's how I'll keep this smooth:

• Scope: [one-line summary of what's included]
• Timeline: first draft by [date], final by [date]
• What I need from you: [assets/access/answers] by [date]
• Payment: [deposit %] to start, balance on delivery

If that all looks right, reply "confirmed" and I'll get started today.

Thanks,
[You]

Why it works: Getting them to type "confirmed" creates a tiny written agreement you can point back to.

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