How to
KATA ANDINO Ω • @KATATHEGREATHow to:
-Increase your sales
-Get more followers
-Make a HUGE cultural impact
A master marketing thread
LETS GO [#1]
Good marketing is the combination of three very important things:
1 -> Clear Message (copywriting)
2 -> Hype & Anticipation
3 -> Reputation
This thread will cover the basics of all three, as well as further resources to help you CRUSH IT
First, we’ll start with [#2]
Copywriting.
Copywriting is my expertise.
But what exactly is it?
Sales in print. Written persuasion.
It’s the art of convincing someone using nothing but words on a page.
It’s what makes your message clear.
Here’s some concepts to learn that will skyrocket your results: [#3]
Agreeable statements
Start your copy with a statement EVERYBODY can agree on.
Agreeable statements = Easy to read
Easy to read = more likely to read on
Do a few of these, and your prospect will be way into your copy, thinking
“I might as well finish reading it now” [#4]
Open Loops
Open a question in your prospects mind that they HAVE to answer
You can do it like
this
Short form.
Or you can open a big one (with this thread, the open loop is you wanna learn all three important things)
Again, this makes your prospects [#5]
more likely to read on.
And finally, make stuff short as fuck.
A good exercise to do is to fit your product/service offer into ONE SENTENCE
If you can’t do that?
Your messaging isn’t clear enough.
Also, with copy in general, shorten it as much as possible.
Now I’ll share [#6]
some resources to further help you:
- adweek copywriting handbook
- copywriters handbook
- cashvertising
- irresistible offer
some good follows are me, @FrazzleDazzzled & @abrasivisms
moving on now to [#7]
HYPE & ANTICIPATION
This ones all about emotions, novelty, and controversy.
Here are some concepts that will take your results to the moon: [#8]
Association
A lazy mans way to emotional spikes.
Sinply align yourself with something your market ALREADY gets excited about.
I’m sure you’ve seen videos online that are compilations of movie scenes.
That’s association.
It gets people hyped as fuck, and adds authority. [#9]
Teasing
People enjoy the chase of sex more than the actual sex.
People enjoy the journey more so than the results.
It’s EXACTLY the same with a product.
Your prospects journey towards a buy button should be an emotional rollercoaster, tease and spark their imagination. [#10]
Controversy
Prod at the beliefs of your market, or even better, your markets enemy, and watch the talk build up.
Controversy keeps you on your prospects mind, it creates a buzz.
Now for $$$ all you gotta do is release a relevant offer while you have that buzz. [#11]
Some further resources to help you learn this are:
- 48 laws of power
- Fight / Wrestling Promos
Good follows are absolutely anybody in politics, particularly characters like the previous president. [#12]
REPUTATION
This ones very easy:
- Social Proof
Reviews, good word of mouth.
- A good fuckin product
Word soon gets around town when you’re bad in bed, it’s the same with a product, don’t sell rubbish!
Speaking of good products... [#13]
I’m incredibly proud to present:
Kata’s Marketing Breakdown’s
If you liked the above?
YOU’LL LOVE THIS
Constantly updated super in depth marketing analysis’
I go into [#14]
every popular brand making big moves in the modern world, as well as psychological concepts as old as time.
No fancy shit.
My pure focus is to help YOU level up your marketing game.
Get it here for as little as £1 (bigger amounts greatly appreciated)
gum.co/IcFSJm [#15]
If you enjoyed this thread?
Spread the word by retweeting (linked)
You never know, this info could create something brilliant.
Peace and Love ♥️ twitter.com/KATATHEGREAT/status/140… [#16]