How neural networks customize ads specifically for you

Cartoon characters on the streets and personalized advertising in shopping centers — about what computer graphics are capable of, the host of RBC's YouTube channel Trendov Nikolay Dubinin told

Computer Graphic: what it is and how it is used Computer Graphics, or CG (Computer Graphics), has become a popular trend in animation: it opens up new opportunities in advertising, cinema, animation, architecture, illustration and comic book creation. CG allows the artist to create scenes not by footage, but in their entirety. Once the layout is ready, it is controlled with a virtual camera, selecting the best angles and recording a sequence of frames. The volumetric effect is obtained thanks to the huge led screens located at an angle of 90 degrees. The main task — competently to calculate, from what point people will look at these screens. Examples of using CG on city streets already exist. Friday TV channel advertised the new season with digital 3D influencer Panda Friedi on the territory of the food mall 'Depot'. To do this, we used four led screens, creating a 3D cube with an area of 105 square meters. The video took only three minutes, and the animation for it was created for ten days. To the 180 anniversary of 'Sber' also in...