How does Reels feature work on Instagram?

How does Reels feature work on Instagram?



If you want to check out other Reels videos uploaded by other Instagram users you follow, you can get that on the For You page meant for Reels videos. However, Reels explore page displays not only videos shared by people you follow even though it brings videos related to your usual interactions. You have access to an unlimited number of Reels videos from trending pages and that are popular on Instagram. The interface is very simple and easy to use.

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By swiping up and down, you can move between previous and the next reels videos to keep you entertained. As you do this, you will have seen some videos labeled "Featured". Featured reels videos are usually video contents selected by Instagram and considered educative and inspiring enough for the public to view. It may turn out that your Reel video too will be featured on the reels explore page as you will be notified.

Reels Video Editing

To affirm that you are in absolute control of your reels video content, the video editing tools allow you to remove unwanted parts of any video you have recorded and to import the ones you prefer. In essence, these tools help you to bring the very best out of you and to share quality content with other users on Instagram. Some of the video editing tools include;


1.  Video speed adjustment


Here, you can determine the speed of your reels videos. Whether you prefer a fast-paced or a slow-motion video, you have it all to decide.


2.       Video effects collection


Effects make up your videos look. There is a collection of video effects available for use in the library. You can choose one of these and apply it to enhance your reels videos.


3.       Duration of clip


Right from starting the reel video, select the stopwatch icon to set how long you want the reel video to be. The timer starts ticking when you start recording. You can, however, stop your video and start as many times you want just as with Tiktok while holding and releasing the record button.


Several other tools such as adding stickers and the likes can help improve your videos. You can also add a video thumbnail to your video by selecting an image from your local files. 


How does Instagram Reels help my brand or business?


This is a crucial one for business owners and brands who are concerned about reaching out to a larger audience for marketing purposes. The new Reels feature on Instagram is an effective means to grow your customer and followers base on the social app. It helps your brand to create more creative content that will, in the same vein, engage your followers and entertain them. Through short 15- seconds video clips as these, you can introduce recent products or services from your business to your audience on Instagram space. 


These tips will surely help you get the best out of Instagram Reels for your business marketing;


Post video contents that seek to educate and inform your followers or viewers.

Record your new products and innovations and share them with your audience.

Fashion your contents in such a manner that your viewers can relate with them.