How can you optimize your mobile-friendly website?

With more than 55% of all global web traffic generated by mobile devices, website owners need to consider mobile users when designing their websites.

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What is mobile optimization?

Mobile optimization refers to the time when you analyze your site's layout, speed, and layout through the eyes of mobile visitors. It lets you create an enjoyable user experience for every user, regardless of the device.

1. Choose a responsive design

It may sound straightforward; however, a well-designed and responsive website will always consider the experience for mobile users.

A responsive design of websites adapts to different screen sizes and remains the same regardless of the screen size you're viewing.

At CYS, there are a few points we take into consideration:

Navigation

Mobile screens are smaller than laptops or desktops. This makes it harder for the user to go between pages. It's the reason you should create your menu for mobile as simple and accessible as you can.

You probably are aware of the meaning of a hamburger menu, although the term isn't your first choice. An essential element of every responsive website, hamburger menus fold according to the size screen they display.

Hamburger menus are very similar in appearance, so they're instantly identifiable, leading to a more effortless user experience.

Collapse content into one column

Have you had the experience of reading a blog on your smartphone and scrolled across two columns? A lot of scrolling could quickly turn off visitors to your site. It is supposed to make life easy for users, not more difficult. Create your site to be mobile-friendly, meaning that the content can collapse to one vertical column when viewed on mobile.

Are your CTAs sufficient?

Calls-to-action (CTAs) are an essential component of your website. They direct visitors to your website and provide directions on what you would like your visitors to accomplish next. The most effective CTAs ensure that your visitors stay engaged on your site for longer and can help convert your leads.

Although it may sound simple, CTAs need to be easy to use on a tiny screen. Otherwise, navigation on your site could be difficult, and you could be at risk of losing leads. As Moz says it so well, "design for the fat finger."

Think about your documents

Keep mobile users in mind when you design your forms. Formulas can be difficult to fill on mobile devices compared to a computer. So, you should ensure they are as simple to use as you can.

Be sure to think about every area you're considering. Are they all truly have to be included? Only include what's essential to ensure you don't miss any conversions that could be possible. It is always possible to use dropdowns or tick boxes to make your work simpler.

Say no to pop-ups

Pop-ups can be annoying. They're never more irritating than when you use a mobile device that blocks entirely the page you're trying to access, making you search for the X to close the window. At this point, you've lost the reason you're on the page initially.

Mobile pop-ups only create a distraction and can annoy your customers, as well as Google, will penalize you for this. Do not use them if possible, or instead opt for CTAs that lead to landing pages.

2. Optimise your images

Images are vital to creating a lively, captivating web page. However, your photos don't need to be print-quality because that type of detail won't work online. If you've got many images, they will soon fill up a lot of space on the server and cause a slowdown on your website.

To avoid this, ensure that your images are appropriately proportioned for mobile. Convert all your ideas before uploading them to reduce the file size and improve the speed of your site. There are many free online tools that to accomplish this. We like compressors; however, Compress JPG and Tiny PNG are good alternatives.

3. Use lazy loading

The speed of your website is important when it comes to capturing the attention of web users. Nothing can deter people quicker than a slow site.

If your website pages contain many content pages, including videos and images, that can drastically reduce the load time.

Lazy loading is a fantastic solution to solve this issue without losing all of your content. When lazy loading is enabled, only the needed content will be displayed. As the user scrolls down the page, the information appears limited, showing only a tiny portion of the data simultaneously. This can help reduce loading times for pages.

4. Check your site

Check your website's performance to determine its appearance on various mobile devices. Our developers use Chrome Devtools.

Devtools helps you identify issues in the HTML and modify styling quickly before changing the code. You can change the size of the window so that you are aware of when it is time to switch to be responsive. You can also resize the browser window by hand to display different breakpoints or select preloaded specific breakpoints, i.e., iPhone XR, iPad Air, etc.

Take advantage of mobility to enhance the experience for customers.

Mobile web traffic has been responsible for a significant portion of web traffic globally since 2017. The trend has no sign of slowing down. Sixty-four percent of SEO marketers believe that mobile optimization is a good investment.

By ensuring a smooth user experience on all available devices, the amount of traffic and the time users spend on your site and the number of leads generated will increase. If you're not considering mobile optimization, now is a perfect time.