How can Unified Communication technology help businesses? 

SMS, phone systems, instant messaging, social media, and emails are integral to the life of most people today. A business organization needs to manage all these communication channels seamlessly to connect with customers in an efficient manner. To cater to this need, usage of On-Premise Unified Communications solutions becomes imperative. Unified communication involves the integration of various communication technologies and managing them from a single place.

Modern day customers are highly demanding, and tend to have pretty low patience and attention spans. Unified communication allows companies to leverage an Omni channel Marketing Strategy, and connect with customers on the devices and channels they are active on and prefer to communicate with. This not only increases the odds of a brand to reach customers with promotions, but also helps in faster case resolutions.

All businesses must try their best to reach users or customers in ways that are relevant, yet non-intrusive. Being there for your customers through their journey is a crucial aspect of delivering seamless user experiences. When you are in the position to handle and resolve customer complaints and queries swiftly on the channels of their choice, your customers are less likely to churn and would be contented. These content customers are more likely to spread positive word of mouth and advocate for your brand as well.

Marketing, sales and customer service 

The marketing and sales processes of a company are usually the first touch points for the customers. Hence, sales and marketing functions needed to be well integrated with varying customer communication channels, following a unified communication approach. These channels may include WhatsApp, SMS texting, emails, social media platforms, and more. It will become easier for you to up-sell and cross-sell your offerings to the customers by making use of distinguished channels.

Unified Communications additionally allow customer service representatives to provide support and assistance to the customers regardless of the platform they are currently. Unlike the typical legacy communication systems, unified communication technologies allow for user experiences that are consistent, personalized and seamless. It can augment the opportunities for connectivity provided by distinguished platforms combining social media and website interactions, and allows agents to redirect a customer from one communication channel to another when needed. Contact centers equipped with unified communication technology enable agents to escalate a conversation from web chat to even video or voice call, which goes a long way in nurturing customer-brand relationships.

Axiom is among the most prominent, feature packed, Unified Communication platforms available today. Axiom Software Pricing ?and other details can easily be found on the web.