How and How Much Can You Earn from Telegram Channels in 2024?

In the past two years, Telegram's audience has nearly doubled from 500 million to 900 million users.

In December 2021, the messenger's creator Pavel Durov launched Telegram Ads, an advertising network within the platform that attracted a multitude of advertisers. A few months later, he announced that Telegram channel owners would receive up to 50% of the revenue from Telegram Ads integrations placed on their channels.

From this, it can be concluded that Telegram is becoming a promising platform for affiliate marketing as well. Therefore, we have prepared this material.

Read on to find out how much can be earned on Telegram channels, how to monetize the messenger's audience, which channel topics are the most profitable, and what affects a channel's price.

How to Earn on Telegram

There are three main ways to earn money on the messenger: advertising, own products, and affiliate programs, according to TGStat, one of the most popular analytics services for Telegram channels.

Let's take a closer look at each source of income.

• How to Sell Advertising. If a channel owner has a website filled with traffic, they simply direct it to Telegram and then sell advertising space to other administrators. This is an additional monetization method for those who already have a brand.
  However, some create channels specifically to sell advertising from the start. In this case, they choose a niche, fill the channel with interesting content, and purchase an audience. When the number of subscribers and post views surpasses a thousand, they start selling ads to other market players. We'll describe in more detail how to earn using this method later.
• How to Promote Offers. This option is suitable for those who have their own product. Infopreneurs run a personal blog on Telegram where they describe their expertise, share case studies, and interact with their audience. This all serves as a kind of sales funnel through which the channel owner guides users and offers to buy their courses, manuals, and other products. In this method, admins can also sell advertising and earn additional income. Author channels sell ads at a higher price due to high audience engagement, resulting in higher profit.
• How to Earn on Affiliate Programs. This method is used differently by each webmaster. Some promote a referral link in advertising posts, others through newsletters, some promote a product through bot messages, and some run a channel on behalf of a fictional expert. The more creative the approach, the more leads it gathers.

Where to Buy and Sell Ads

The most popular platform for buying and selling ads is Telega.in. It caters to both channel owners and advertisers.

Not only do other administrators come here as advertisers, but businesses of all sizes with varying budgets also use the platform.

On average, channel owners spend up to $390 per month on promotion.

It is important to understand that these are only the officially declared expenses. In reality, the figures are much higher.

Some channel owners prefer private advertising agencies within the platform itself. These teams help not only with selecting channels and purchasing ads but also with creating creatives.

What Influences Ad Prices

Several factors determine the cost of an advertising post. Here are the ones most commonly considered:

• Number of Post Views. The more views a channel owner can guarantee, the higher they can charge for ad placement. However, it's important that these views come from real subscribers, not bots. Otherwise, the advertisement will have no effect.
• Channel Topic. In the humor niche, the audience comes to relax and laugh after a workday, not to buy products. Therefore, posts are cheaper than, for example, in the finance niche. Investment channels gather many affluent users who are looking for investment opportunities. Hence, advertisers will get more responses to their products from such sources.
• Number of Subscribers and Engagement. These parameters are evaluated together. If a channel has 10,000 subscribers but 9,000 views per post, it is likely using bots. Such figures are not achievable even for author channels. Conversely, if there are 10,000 subscribers but posts only get 300-400 views, the channel's audience is considered inactive. If users don’t read the content, they won’t notice the ads either.
• Placement Format. There are two formats: in the feed or pinned at the top. The longer an ad post stays as the latest publication, the more it costs. If the integration gets lost among many other posts, the likelihood of attracting leads decreases along with the ad price.
• Placement Method. Administrators can buy traffic either directly from other channels or through an exchange. Using an exchange adds service fees to the ad cost, typically around 30-40% of the budget.

How to Start Earning on Telegram

We will explain how to choose a niche, create a channel, and promote it. How the webmaster earns from it depends on their efforts.

How to Choose a Niche

First, you need to select a topic for the future channel. Choose a subject that interests you, and then evaluate your budget. The Telegram audience is educated, aged 20 to 35, with a good steady income, and they demand quality content. If the administrator generates something uninteresting to themselves, users will quickly notice and unsubscribe. Therefore, it’s crucial to choose a niche that interests the webmaster themselves.

Next, evaluate the budget. All money-related topics are considered expensive. Expensive subscribers, expensive ads, and excellent revenues. Investments, real estate, economics, business, self-development are some topics where you need at least 500,000 to 800,000 in your pocket to succeed.

The higher the audience’s purchasing power, the more expensive the subscription.

If a webmaster chooses a cheaper topic, they can save more money and understand the mechanisms of Telegram without financial risks.

How Much Do Telegram Channel Administrators Earn?

It's hard to answer this question because administrators often hide their incomes. This helps avoid paying taxes and necessary ad labeling.

Conclusion

Starting on Telegram is easy. There are plenty of detailed guides on the internet. It's important to understand that there is and will be money on this platform for a long time—Telegram recently introduced its own cryptocurrency, TON, which is actively developing.

As with any advertising, you need to do a lot of analysis and select channels for ad purchases carefully. There are many unscrupulous admins on the messenger who use bots, especially in expensive niches like business, investments, real estate, and cryptocurrencies.