How Using Skype Can Close More Sales

Companies are always looking for new ways to close sales, and in order to keep up with the competition, so should you! As technology advances, there will always be more features that could help you to close sales for your business. One feature that has been around for a few years but hasn’t been implemented as a feature for closing sales by many companies yet is Skype. Skype is a video chat program that was designed primarily for users to chat with one another over live video. However, Skype can be effectively used for your business in order to close sales as well.

1. Skype can help walk customers through sales

Not every customer is going to be Internet savvy. You may have customers that have difficulty navigating your site, no matter how well designed it is. By connecting over Skype, you can help customers that might be having difficulty go through the online purchasing process. This can be done easily since Skype allows you to share your screen, thereby allowing you to demonstrate the step-by-step process of placing an order. Without hands on help, there’s a good chance you wouldn’t close sales to consumers who couldn’t themselves navigate the online purchasing process.

2. Skype provides customer convenience

Most online businesses will provide a phone number and email address that customers can use to contact them if they have questions about products or services. This is an easy way to lose customers, since:

• Most email responses are not immediate. They take a while to respond to, leaving customers frustrated.
• Very few people want to be put on hold on a phone. And would prefer not to navigate through an IVR process.

By providing a Skype account, customers can get assistance while they are shopping, helping to keep them on the website. In fact, a number of surveys have been done that show that:

• A large majority of customers find live chat features such as Skype incredibly helpful.
• More than half of your online customers are more likely to return to your website if you provide a feature such as Skype.

Read Also: 5 Reasons to Work with a Canadian HubSpot Partner

3. Skype can help you directly advertise to customers

When a consumer contacts you through Skype, you can not only answer any questions they may have about products, services or issues with the brand, you can use the time to introduce them to your other products or services, convincing them to make the purchase. This is often an effective way to close sales, since they contacted you and you are speaking to them in person.

4. Skype can be used to video conference with potential business partners and clients

If you are trying to convince a large client or potential business partner of signing on to your brand, then you can use Skype to not only video conference with them, you can use it to display a presentation by using Skype’s screen sharing capabilities.

This type of engagement with large clients or potential business partners is much more effective than trying to close sales or make business agreements over the phone, especially when the individuals you are trying to sell your brand to be not in the same location as you are. In fact, if they can’t make the time to get onto Skype in order to view your proposal and presentation, then you can even record the call using a third party program, thereby allowing them to view the presentation at a later date.

If you haven’t implemented Skype into your company website or as a part of your business to speak with employees, partners and larger clients, then you should do so immediately. Skype is an incredibly helpful and flexible Voip service that can help your business to close sales.

Read Also: Why does your business need an ERP system?

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