How To Write An Escort Ad

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How to start and monetize an escort business [Ultimate Guide]
In this guide, I will show you what you need to consider before starting an escort business, what kind of business you can run, how to properly advertise such a business, and obviously how to monetize it.
Escort business is a very lavish business, with a lot of money to be made. Before starting an escort business, there are a few legal issues that you will have to take care of. Then you can go on and create a website. And after that, you can advertise it, and furnish your business.
We will go through it step by step.
In New York City, escort services charge anywhere from $200 to $1500 or more per hour. The industry standard for dividing the money is 50% to the escort, 40% to the agency, and 10% to the booker.
You see, when you say you want to start an escort business, you need to consider it as a full-time “job.”
The great news is that the escort business is a recession safe business. There are several escort business types you can start.
For this article, I’ve selected three types of escort businesses that you can run entirely online:
Before you start, here are some things that you should know so that you are comfortable later down the road.
Before starting an escort business, you need to make sure that this is entirely legal in your country. This is essential for running an escort agency while for other services like escort directory and escort reviews forum, as you’re not involved directly involved. However, still, you want to make sure it is legal.
For instance, one of the leading classifieds websites in Romania, where escort businesses are tolerated but not legal, was indicted by prosecutors because they allowed mass ads for escorts services. The escort ads category was removed entirely.
You have to follow the rules and systematically run your business. If you fall foul of the law, it is probably because you weren’t aware of all the rules. If necessary, consult a solicitor and get information about the legalities of running an escorts related agency.
Make sure you talk with an attorney and give you proper advice about what is legal and what isn’t, what services you can advertise and which one you can’t etc.
Setting up an escort business means that you need capital to start. You could either save or raise money from third party sources. A successful escort agency also requires a constant cash flow to be successful, just like regular businesses do.
But while regular businesses can opt for business loans, that is not the case for an escort website. The primary reason is the nature of the business. Most banks don’t consider it a legitimate business because it just doesn’t fit into their criteria. This makes it very, very difficult to get them to approve a loan for an escort agency.
The only reliable way to get money for starting up your own escort business is to pitch to your acquaintances, friends, or maybe some investor. The things you need to consider capital for at the beginning are mainly the website and an advertising budget for the next 6-12 months.
To run a profitable escort business, it’s essential to target big cities as these have the most potential. In big cities, mature and intelligent people live a modern lifestyle. Also, It’s easy to recruit escorts in big cities. In small towns, women are usually conservative. People in small towns are generally reserved.
One problem with the big cities is, of course, the competition. As a new agency, It’s tough to compete with the existing ones. Unless and until you offer a unique, valuable, and engaging angle along with a plethora of benefits, your escort agency may fail to entice big clients.
Recruiting classy escorts presents another challenge in running an agency that you should know about. Now understand this, most women enter this business because they want money, not because they just love the job.
You will need to train them well and let them know precisely what the job entails. If you have been working as an escort for a long time, you probably have the right contacts and know some brilliant escorts to start with.
There is tremendous competition in the escort business, and you need to have a solid marketing plan if you want to succeed. The escorts are more open to advertising their services today, so you need to do better.
Today, most escort agencies have a website as their front end and find more clients through their websites than through other contacts. You should have an excellent website up and running.
Go with a web development company that has built successful escort agencies in the past if you don’t know any, signup on a freelance website and post a project. Don’t rush to choose a company until you have seen the portfolio, discussed the project in detail, and agreed on everything.
Now regarding marketing, most escort business owners hire a marketing company to do their SEO for them. You should go with an agency with experience in escort and adult business advertising because this niche has its particularities.
Besides SEO, you should look for out of the box methods to advertise your escort agency like video, dating apps like Tinder, online classifieds websites, and local SEO to avoid the high competition.
Running an escort business is not easy and requires a lot of work done under stress. You should be comfortable doing that. Fiona that set up her own escorts agency in Switzerland, Swiss-HighClass-Escort.ch describes, on her blog, a typical day of work “I hold job interviews, exchange ideas with our escorts and take reservations. In the evening, I coordinate the operations and the drivers who accompany our escorts. The last calls I get around 1 a.m. during the week – on weekends, it gets a lot later.”
If that’s something you see yourself doing, then let’s move on to the next point:
Today, an escort agency’s website is the breaking point for a customer to make a booking or leave one of your competitors. You may have the best-looking escorts or great fees, but if the contact methods are not easily found or the website is hard to navigate, you lose business.
So when you start an escort agency website, make sure it has the following features:
The mobile traffic surpassed the desktop one several years ago. The tendency continues, especially in the entertainment niche where users are looking to get information or do an action quickly. If you care about SEO and keep in mind that your website is not mobile-friendly, you will not rank very high.
Your users need to navigate easily between pages to get the information they need. Otherwise, they will get frustrated and leave to your competitors.
Use the mobile-friendly test tool from Google to ensure your website looks and works well on mobile devices.
Each escort website should have the following pages easily accessible on the website:
Homepage – should contain
Tell your visitors more about the agency, the team, how it was started, why they should choose you, and how you are different from other agencies.
Contact us – List your location, if any, areas covered, phone number(s), email address, WhatsApp link, and a contact form.
Services/Fees – List the services offered by your agency and the fees asked by the escorts. If there are any discounts, add them as well.
Escorts – List the escorts that work with your agency along with their details. Pictures are crucial. Make sure they are well done and branded with your agency name.
Booking – What are the benefits and the conditions for booking. Make sure everything is crystal clear.
Terms & Conditions & Privacy policy (GDPR) – These are legal pages that will keep you out of trouble.
Having awesome pictures of your escorts is mandatory for your escort business. Never forget that and invest in quality photo services and equipment.
Creating great pictures for the escorts will give you a competitive advantage over your competition. It will also make independent escorts to join your agency because they don’t know how to advertise themselves, and here you come into play.
With video now accounting for almost three-quarters of all internet traffic, your adult escort website should be taking this trend into account.
Escort videos can give your clients an idea of what to expect. Seeing them move can excite potential customers and turn visitors into clients at a higher rate than still galleries. Instagram now allows 60-second videos, but most people only watch the first few seconds for social media. Ensure the first few seconds of your videos are energetic enough to keep viewers glued to their screen.
Clients are looking for comfort and convenience, and calling a hundred times and emailing each other forever is not something people would do for a couple of hours of leisure. Most of them live busy lives, so they don’t have hours installing different apps or services to contact agencies.
Ensure you have a working contact form on your website and list your phone number and email address in multiple visible places. These contact methods should be easy to access using a smartphone.
Checklist: Your website list in at least two different places the following:
Having your website translated into multiple languages can give you more business and offer you another advantage over your competition.
English is mandatory, but depending on your territory or tourists’ numbers, you should add German, French, Russian, and Arabic.
Now, navigate to part 5 of this article to see How to advertise an escort agency or part 6 of this article to Find out how to monetize an escort website.
If you want to avoid all the hassle of running an escort agency, you may start an escort directory where the escorts pay a fee to list themselves. These escort directories are more comfortable to run and can make you serious money.
On the other hand, hundreds of escort directories are online, so you have to stand out from the crowd and come with a unique approach.
Check below, EscortRankings.co.uk, an escorts directory created for the UK. At the moment, they are not charging for escorts o add their listings in the directory. Another escort directory/ dating website you may want to look into is EasySex.com.
In the escort business, both independent escorts and agencies are looking for more exposure. Also, you could list photo-models, cam-models, massage parlors, etc. We will talk more about this in the monetization section.
Escorts will be able to register on your escort directory site and add their full details. All escorts will have a profile page to add images, descriptions, and much more information about themselves and their rates and services.
Agencies can add more than one escort profile. All agencies have their profile page that will show reviews for that agency and a list of escorts added by that agency.
There are several escort directory scripts available you can use. I will list several here so you can decide which one fits your needs better.
You’ll have everything you need to run a successful, profitable escort site with xScorts! Simply install this script and have your escort site up and running within a few minutes.
xScorts is fully customizable, written in clean open source code, and packed with cutting-edge monetization channels.
Xscorts from Adent.io costs $399 and comes with free installation, 100% non-encrypted source code so you can hire independent developers to add features or do changes, lifetime support, and free upgrades.
Escort Directory Script from EscortScripts.com comes with four templates that can be easily customized. Also, it comes on top of WordPress so that you will benefit from all its advantages like multilanguage, multiple payment gateways, powerful cms, and SEO options.
It comes with some robust features like Google maps integrations (so your users will know the nearest escort location), membership system, private chat, and messaging system, which you will not find in other escort directory scripts. Still, these come with a cost, which at the moment of writing it’s $748.
The Escort Directory WordPress theme will help you build your escort directory in hours. No need for a lot of configurations, no need for ten extra plugins, just the theme.
This theme comes on top of WordPress and Woocommerce for the payment integrations, so you will be able to install plugins that will take care of SEO, payments, and other features you may want to add.
EscortWP theme is compatible with WPML and Polylang, so multilanguage is not an issue.
It costs 169 euro, which in USD, at the moment of writing is a little over $190 making EscortWP the cheapest option if you intend to start an escort directory website.
Now, navigate to part 5 of this article to see How to advertise an escort agency or part 6 of this article to Find out how to monetize an escort website.
There are no vast differences between escort directories and escort reviews forum. Those two can work well together.
An escort review forum’s a forum 🙂 where members post ads about escorts, give reviews, ask questions about services, etc. These kinds of forums are not new but became more popular due to the escort industry’s scams.
Some escorts take customers only from these forums as they can screen them first. By being a member of such a community, you can check opinions about a particular escort, ask her questions about a fantasy you may have, etc.
I’m not going much into detail about how to start and monetize such a forum because we covered the topic in a different article (which btw it’s one of the most popular articles of ours): How to start and monetize a forum in 2020
Now, navigate to part 5 of this article to see How to advertise an escort agency or part 6 of this article to Find out how to monetize an escort website.
I will discuss promoting all the presented escort business models (agency, directory, and reviews forum) because there are no vast differences for each of them.
SEO is an excellent way to get traffic and advertise your business in any niche. The only downside is that it takes time to rank your website for the terms you want, and the competition is fierce.
Do proper onsite SEO and then start hunting for backlinks. You can acquire backlinks through guest posting, listings in directories, forums, web 2.0 profiles, etc.
As a particularity for this niche is to rank the website for keywords like escort + town name, escort phone numbers, and scene names because these are searched in Google by users interested to find out more about the escorts.
For instance, Swiss-HighClass-Escorts.ch ranks for local cities by creating different pages on their site for the most important cities: Escort in Bern, Escort in Lugano, Escort in Basel, Escort in Zurich, etc.
We’ve written many articles on both onsite and offsite SEO and covered everything you need in detail. Here are several of them that will help you do proper SEO:
Adult webmasters are at liberty to post videos and pictures to popular porn forums such as pornbb.org. You should open several bunches of threads to get large volumes of traffic.
You can drive adult web traffic from your forum signature. First, register an account and add the URL of your website in your forum signature and profile. Now, slowly and steadily, make a few posts.
If people like your posts, they are likely to check out the links in your forum signature. You should know that a few forums do not allow any site URLs in the signature. Understand the rules and adhere to them.
Also, post articles that could interest potential clients. Anything informative that builds the conversation around your specialties will help develop your company’s brand authority.
Here’s a list of the most popular adult forums: Xnxx, JdForum, Jodic-Forum, ForumOphilia, Freeones.
There are many reputed porn photography sites. Upload your watermarked images to popular porn photography sites such as ImageFap.com.
A small watermark is enough to attract quality adult traffic. However, do not overdo. Image Fap has policies against mass promotion and advertising. Too many images with too many watermarks and too many links will undoubtedly get you banned. You should have all the rights for the watermarked images that you had uploaded.
Many adult webmasters do not know how to promote an escort business website on Twitter. As a result, they get either completely banned (terminated) or shadow-banned (also called ghost-ban).
It’s mentioned in TOS (Terms of Service) that Twitter doesn’t encourage or entertain any nudity in profile avatar and banner. Adhere to this guideline. Mark your Twitter account as sensitive for viewing. This can be done in the settings area.
Twitter allows one pinned tweet per user. Your pinned tweet should contain links to your web properties. Also, organize Twitter competitions. Get retweeted by cam girls, porn stars, and other adult industry influencers.
Tumblr has restricted uploading of any content, including images, videos, GIFs, or illustrations, that depict sex acts. The new guidelines prohibit adult content. You can read more about what kinds of content are not allowed on Tumblr in our Community Guidelines.
Certain examples of exceptions are permitted in the website related to written content such as erotica, nudity related to newsworthy speech, sculptures, etc.
Sharesome is yet another fantastic platform that’s dedicated to the adult industry. Verified models, porn stars, content producers, and studios can post links to their respective clip sites, social media accounts, and other profiles.
This platform has got adequate features to let you create an excellent profile page with a custom profile photo, bio, and website link, and newsfeed. This platform doesn’t cater to the requirements of adult affiliate marketers.
If you are posting content on this platform, it’s mandatory to have ownership rights. There’s a built-in token system. Fans can tip their favorite models by using the token system.
Advertising on significant adult related websites seems to be the most common way many webmasters increase visitor number; the key to buying adult traffic is getting repeat visitors.
Buying traffic for your website is fast and straightforward. For many adult webmasters, it’s the best way to get those repeat visitors and much-needed ad-revenue.
In adult business, banner ads are still effective, and you should consider them to get targeted traffic to your site. Bellow are several providers (ad networks and marketplaces) that we recommend.
PPC is a very valid and high impact form of adult marketing. If you hire a PPC agency, they’ll take care of your PPC campaign’s entire end-to-end process, from analyzing your business to customers clicking through to your site.
In the adult industry, CPA marketing is a usual way to advertise a website. If you own an escort forum, an escort directory, or an escort agency, you should try CPA marketing to get leads for your website. We’ve written a complete guide on how to use CPA marketing for an e-commerce business, but most of the details there apply to the adult industry as well.
Here are several CPA networks we recommend: MaxBounty, AdWorkMedia, CPALead.
In this section, I will present several options to monetize an escort website properly. If you started an escort agency, then the only way to monetize it is to share the profits from escort contracts/appointments.
For escort directories and escorts review forums, there are multiple ways to monetize the websites.
If you’re running an escort agency, you can make money by asking the escorts a fee for being listed on your agency or a share of the profits.
If you run an escort review forum or an escort directory, adopt the freemium model, and utilize both free and paid versions of your site. You can offer multiple benefits for paid memberships like premium placement, remove the ads, etc.
This is the traditional way. Let advertisers place their ads on your site, and you make money. It’s a great way to
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