How To Boost E-Commerce Revenue: Top Shopify Speed Optimization Tips

Shopify merchants do everything they can to make their storefront look unique and attractive. These measures may impact the speed of your website. Speed is crucial as it can impact the customer's shopping experience.

The Tips to Boost E-Commerce Revenue

A website that loads quickly expands the likelihood of a customer purchasing from it. A faster loading website will result in a higher conversion rate. The speed optimization tips below will help you achieve a perfect mix of speed and functionality in your Shopify store.

• You can check the performance of your store

Checking the overall performance of your store will help you determine if it is fast or slow. Optimizing your store is not something you do randomly. Before optimizing your store for speed, make sure you test its performance.

• Optimize your store by being open-minded

Third-party tools can be dangerous if you use them to analyze the performance of your store. You may not get the same results as them. Their results will however be similar and data-driven.

Third-party tools will allow you to identify the errors and features that are slowing down your store's speed. Instead of modifying store features immediately, try balancing.

• Your store can be responsive and quick with fast themes

Select a responsive theme when selecting a theme to use for your online store. You can test the theme in the page performance before you install it. Any theme not installed quickly should be fixed immediately

If you are unable to fix the code yourself, hire a developer. A good way to make your store more efficient is to have the codes mined.

• Do not use too many apps

Shopify development services allow you to automate some tasks and help you build an online brand. You can also add exciting functionalities to Shopify.

You should be aware that certain functionalities can slow down your website. This can also lead to apps conflicting, which will further slow down your website.

• Optimize images

Too many images can slow down your online shop. A web page that contains too many images will slow down your online store. This will reduce the size of your images while preserving their quality. It helps speed up the page's speed by limiting the number of images.

• Resize large images

It is a problem to have large images. Website load times will boost when you have large images. Slow loading times will be felt by customers who access your website via their smartphones. Before uploading images, resize them as needed.

• Do not use multi-hero sliders

You may find it appealing to combine 5-6 images with a multi-hero slide. They can slow down the page's loading speed, which is an unfortunate side effect. To improve the user experience, you should avoid using them.

• Video hosting can be done on external platforms

Videos can be used to convert customers to visitors. Uploading videos to Shopify is not a good idea. It is not necessary to do this.

• Analyze pop-up performance

Quick view popups have a high conversion rate. These can be added to product pages. This allows visitors to view product information without clicking on the product. Popups can slow down your website. However, they are useful and can drive customers to certain stores. 

• You can check HTTP requests

You can check how many HTTP requests your store makes to see if it is still slow. HTTP Request Checker can help you determine if your store is slow. This will grow your store's performance.

• Use the Google Tag Manager

Every day, your store will load with large amounts of customer data. This data can be used to raise revenue. Javascript tracking tags can be used to collect customer data.

Google Tag Manager reduces the number of tags, making it easier to load your site by only sending one Javascript request per page.

• Take note of broken links and redirects

If you use 302 redirects, your site will slow down. This redirect is displayed when a customer clicks on an unavailable link. It demonstrates that the page requested has been removed.

Redirects can cause delays in data transfer by increasing the number of HTTP requests. They can slow down your site.

• Collect all products

Shops that offer multiple collections of products will make customers' shopping experience easier. Customers can find what they are looking for easily. This can slow down your site's speed. Loops in the code can lead to slow speeds. This means that you will need to run too many loops of code for each product in the store.

Conclusion

Your site's speed and revenue can be increased in many ways. Optimized stores reflect on the customer experience. These tips can optimize your website to enhance its speed.